brandlicensingeurope2013 Evolution Europe
020 3598 2850 |
www.evomgt.com Evolution Europe is a global agency with offices in London and LA working with brands across multiple territories both directly and through a trusted network of sub-agents. The company represents the Miramax catalogue of
over 500 films globally which offers a wealth of licensing opportunities, including Tarantino XX, a style guide of Tarantino’s best work celebrating 20 years of box office hits. Dumb Ways To Die, the public service announcement for
Melbourne Metro that became a global viral phenomenon, now exceeds 58m hits on YouTube and over 18m downloads of the addictive app. Common Wealth Toys is the exclusive global manufacturer for plush and plastic figurines which will launch Spring/Summer 2014 through a UK distributor. Launched last month at a star-studded event in Covent
Garden, Henri Le Worm: The Missing Cookbook, is a fun and educational cookery app, already proving popular in the UK and USA, that was developed to reconnect children with food and nature, featuring specially created recipes by Raymond Blanc, voices narrated by celebrated actor Simon Pegg, games, fun facts and music. Subway Surfers is a fast-paced and addictive mobile gaming app. The game follows a graffiti artist as he travels around the world, ducking, jumping and dodging trains, earning points along the way. Subway Surfers is now one of the top three most played apps in the world and has exceeded 250m downloads in the last 12 months. The future looks bright as plans are in place to extend the brand into an exciting array of areas.
Stand G052 Nickelodeon and Viacom Consumer Products
www.nick.co.uk
Teenage Mutant Ninja Turtles has reached more than 41.8m viewers across 18 countries since the series’ premiere in Autumn 2012. The property’s cross- category consumer products range has won the number one new toy property and number one new action property in the US, UK, Australia and Canada. TMNT is marking its one-year anniversary by ticking key category boxes, including toys, video games, publishing, home entertainment, apparel and plush, with a number of stand-out promotions in all major markets. The property will see the roll-out of new content and special features via the
iOS Teenage Mutant Ninja Turtles: Rooftop Run app. Season two will launch internationally in early 2014 with a multi-platform marketing campaign, alongside new products in the run-up to Christmas and into 2014, plus a blockbuster movie set to premiere around the world beginning August 2014 from Paramount Pictures. Dora the Explorer ranks amongst the most-watched pre-school shows,
reaching more than 75m viewers across 13 countries, translated into more than 30 languages and generating more than $12b in worldwide retail sales to date. Looking to 2014, NVCP will continue with the ongoing roll-out of its cross- platform marketing programme, Step by Step Explore with Dora. Following its successful launch in the UK, Spain and France, the campaign will next launch in Benelux in Autumn/Winter 2014 with additional territories thereafter. Spring 2014 sees NVCP celebrating best friends everywhere with a Dora
(Hearts) Friends event and marketing campaign that will air pre-Easter with an on-air themed stunt. Additional primetime tent-poles are also slated, including the Dora World Cup brand new football special, and Bed Time Adventures in October. Spring 2015 will see the international launch of Dora and Friends. Appealing to slightly older pre-schoolers, the series will give Dora a fresh look, new friends, and more adventures themed around the idea of helping the community. Pre-school hit Bubble Guppies reached more than 16m viewers in more than 10 countries in 2013. The show’s most popular characters, Molly, Gil and the Bubble Puppy, are translating into popular products, including a toys from global master toy licensee Fisher-Price. Additional lines and categories, spanning toys, video games, publishing, apparel, accessories and home, will roll out across the UK, France, Australia, Mexico and Brazil in Spring 2014. NVCP will continue to garner its cross-demo appeal in 2014 for tweens
92 Toyworld
and young adults, with new content and property launches for SpongeBob SquarePants. For more than a decade, SpongeBob has consistently ranked amongst the top 10 programmes in every major television market and currently holds the number one spot in more than 170 countries with more than $12b in global consumer products sales to date. In Summer 2014, SpongeBob will take part in the first Nickelodeon Slime Cup to encourage kids to be active through play. In Spring 2015, SpongeBob will return to the big screen in his next theatrical release with Paramount Pictures.
Stand E005
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110