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The Team...


John Baulch Publisher john@toyworldmag.co.uk 01442 840 304 07932 651 207


Tom Roberts Editor tom@toyworldmag.co.uk 01442 840 305 07711 502 685


Kayleigh Conway Assistant Editor kayleigh@toyworldmag.co.uk 01442 840 306


Mark Austin Advertisement Manager Mark@toyworldmag.co.uk 01442 840 307


Graeme Thomas Production Manager graeme@toyworldmag.co.uk 07792 889 919


This month’s contributors David Ripley, Richard Gottlieb, Dan Salem,


publishing Published by


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Westside, London Road, Apsley, Herts, HP3 9TD


www.toyworldmag.co.uk Social Networking


publis hin g toyworldmag


@toyworldmag @baulchtweet


Ali Mafi , Mark Buschhaus, Stephen Barnes and The NPD Group.


Alakat Alakat Alakat Alakat


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Anita Baulch Circulation Manager anita@toyworldmag.co.uk 01923 711 439


32 Character licensed merchandise The sheer number of character licensed toys is breathtaking.


Toy World takes a look at a selection of the new lines available.


34 Perfect partners John Baulch looks at the ground-breaking partnership between


Platinum Studios and the Simba Dickie Group to bring Matt Hatter Chronicles to the toy market.


52 Film Watch Digital Cinema Media’s fi lm specialist, Tom Linay, reveals what’s


coming to the silver screen in the next few months.


63 Pocket money toys Tom Roberts reports on the sub-£5 toy category and looks at


why now is a good time of year for retailers to freshen up their offering.


70 Face-to-face Gary Wilmot, Schleich UK’s country manager, tells Toy World


about the company’s landmark year of new licences, range expansions and Tv advertising.


72 Have you considered...changing your


logistics provider? Kayleigh Conway reports on how changing your provider can result in smoother sailing for your logistics.


78 NPD monthly column NPD’s Rory Partis shines a statistical light on the UK toy trade’s


gender debate.


81 Brand Licensing Europe preview Toy World presents an in-depth preview of the show and its


exhibitors. 81 Brand Licensing Europe


Regulars 06 From the publisher 10 News 12 From the editor 20 Industry Moves 23 Marketing World 25 Licensing World 55 Talking Shop 57 Indie viewpoint 59 Fresh 76 Viewpoint 108 Allegedly


CONTENTS


October 2013 volume 3 issue 2 34 Perfect partners


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110