The Team...
John Baulch Publisher
john@toyworldmag.co.uk 01442 840 304 07932 651 207
Tom Roberts Editor
tom@toyworldmag.co.uk 01442 840 305 07711 502 685
Kayleigh Conway Assistant Editor
kayleigh@toyworldmag.co.uk 01442 840 306
Mark Austin Advertisement Manager
Mark@toyworldmag.co.uk 01442 840 307
Graeme Thomas Production Manager
graeme@toyworldmag.co.uk 07792 889 919
This month’s contributors David Ripley, Richard Gottlieb, Dan Salem,
publishing Published by
p ub lishing
Westside, London Road, Apsley, Herts, HP3 9TD
www.toyworldmag.co.uk Social Networking
publis hin g toyworldmag
@toyworldmag @baulchtweet
Ali Mafi , Mark Buschhaus, Stephen Barnes and The NPD Group.
Alakat Alakat Alakat Alakat
publishing
Anita Baulch Circulation Manager
anita@toyworldmag.co.uk 01923 711 439
32 Character licensed merchandise The sheer number of character licensed toys is breathtaking.
Toy World takes a look at a selection of the new lines available.
34 Perfect partners John Baulch looks at the ground-breaking partnership between
Platinum Studios and the Simba Dickie Group to bring Matt Hatter Chronicles to the toy market.
52 Film Watch Digital Cinema Media’s fi lm specialist, Tom Linay, reveals what’s
coming to the silver screen in the next few months.
63 Pocket money toys Tom Roberts reports on the sub-£5 toy category and looks at
why now is a good time of year for retailers to freshen up their offering.
70 Face-to-face Gary Wilmot, Schleich UK’s country manager, tells Toy World
about the company’s landmark year of new licences, range expansions and Tv advertising.
72 Have you
considered...changing your
logistics provider? Kayleigh Conway reports on how changing your provider can result in smoother sailing for your logistics.
78 NPD monthly column NPD’s Rory Partis shines a statistical light on the UK toy trade’s
gender debate.
81 Brand Licensing Europe preview Toy World presents an in-depth preview of the show and its
exhibitors. 81 Brand Licensing Europe
Regulars 06 From the publisher 10 News 12 From the editor 20 Industry Moves 23 Marketing World 25 Licensing World 55 Talking Shop 57 Indie viewpoint 59 Fresh 76 Viewpoint 108 Allegedly
CONTENTS
October 2013 volume 3 issue 2 34 Perfect partners
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