licensingworld What a character
The amount of products on offer in the character licensed merchandise world is breathtaking. Toy World takes a look at a selection of products.
Egmont Esdevium
020 3220 0400 |
www.egmont.co.uk The Minecraft Beginner’s Handbook and The Minecraft Annual will launch on the 10th October 2013, followed soon after by The Redstone Handbook in December 2013, and will be essential reading for all Minecraft fans. From Annoying Orange comes the
Annoying Orange Sticker Mania, packed with stickers of Orange and his kitchen buddies and all of their catchphrases. The property will also see the launch of the Annoying Orange Insanely Annoying Joke Book in January 2014, along with Annoying Orange Search and Find. The Fireman Sam and Little Miss
Princess Book and Gift Sets include the Fireman Sam Gift Set and the Little Miss Princess Gift Set, both available in time for Christmas. This year’s Mr. Men Christmas Title is Mr. Men: The Christmas Tree featuring Mr. Forgetful who has forgotten to buy a tree, available from October.
Character Options
01420 593 593 |
www.esdeviumgames.com Key focuses for Esdevium this Christmas are a brand new range of Disney pre-school games across a number of popular character licenses. In-demand characters, such as Jake and the Never Land Pirates and Doc
McStuffi ns, have been honoured with their own pre-school games. In the Jake and the Never Land Pirates – Who Shook Hook game, players must use the sword, fi shing pole, tweezers or shovel to pluck a piece of treasure without waking Captain Hook as he sleeps in his hammock. The Doc McStuffi ns Sharing is Caring Dominoes game requires players to connect colourful pictures of Lambie, Stuffy, Hallie and more with colourful, jumbo domino tiles. There will also be a number of Disney Princess licensed games, headed
up by the Dazzling Princess game where players earn sparkling gems for their tiaras, bracelets and rings. The licensed range also includes games for Minnie Mouse and The Little Mermaid, with a brand new Sofi a the First game expected to be added for 2014.
01616 339 800 |
www.character-online.com Peppa Pig saw a new theme introduced that that took Peppa on a trip to the theme park, with Balloon rides, Animal Trains, a Ferris wheel and new Helter Skelter. The 2014 collection is soon to be announced. Fireman Sam saw the launch of the R/C Drive and Steer Jupiter Fire Engine, while Postman Pat also features a Drive and Steer Mail Van as part of the 2013 collection, which sees the Greendale Flyer also added to the range.
The Doctor Who 3 and 3/4 inch fi gure series was launched, together
with a range of commemorative items including Sonic Screwdrivers from throughout the eras. A Character Building fi gure series also carries all eleven Doctors. Scooby Doo Trap Time series has proved highly successful. A Character
Building collection of playsets and micro fi gures is also available. The Disney’s classic animated plush toys bring to life some of the silver
screen’s most loved classic Disney characters, with timeless soft friends that complement the cyclical theatrical DVD releases. Characters such as Simba from The Lion King, Patch from 101
Dalmatians, Baloo, Thumper and Nemo are all part of this evergreen collection. Many new items have been launched, including the Scratching and Singing Baloo.
32 Licensingworld
GP Flair
020 8643 0320 | www.fl
airplc.co.uk Teenage Mutant Ninja Turtles is the number-one property in its category and the best selling action fi gure since May (NPD). As Christmas approaches, Flair’s Turtles adventure will enter its 2nd year with many new toys, playsets and roleplay items being unveiled. These will add to the hugely successful existing range that spans pocket money with Mutagen Ooze an d Mini Figures, right through to exciting playsets such as the towering Secret Sewer Lair and the Shellraiser vehicle. The action fi gures are at the heart of the offering, including Deluxe fi gures, Flingers Figures and Deluxe Vehicles and Figures Sets. Doc McStuffi ns has taken the UK by storm and GP Flair has dolls and accessory sets, role-play and feature plush items on offer, including the Time for your Check Up Interactive Doll, and the Doc McStuffi ns Doctors Bag Set. New for Autumn will be the Doc McStuffi ns Check Up Centre. Flair’s Tree Fu Tom master toy collection includes fi gure assortments, deluxe
fi gure assortments, playsets and role play accessories. Freshly launched for Q3 is Ultimate Tom, an interactive fi gure that includes over 30 sounds and phrases from the TV show. New is the Adventure Castle Playset where kids can use leafboard or Super Lifto lift to help Tom explore Treetopolis.
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