0800 281 215 |
www.qualatexballoons.co.uk A growing
licensingworld Qualatex
number of high street stores, including toy shops, are expanding into balloon offerings and fi nding success. Qualatex brand balloons, manufactured by Pioneer Balloon Company, are known for their high quality and reliability. Qualatex products include latex balloons, microfoil balloons, and bubble balloons. Exclusive to Pioneer, bubbles are made of see-through, stretchy plastic that creates a unique 3D effect. The selection of licensed Qualatex balloons is growing rapidly to meet
rising demand; the offering includes bubble balloons with Hello Kitty, Doc McStuffi ns, Planes, Monsters University, and many other popular Disney properties. The Disney bubble balloons include Mickey Park, Minnie and Mickey double bubble balloons and single bubble balloons, Cinderella’s Royal Debut, Princess Daring to Dream, Princess Royal Debut, The Princess & the Frog, Tangled, Tinker Bell & Fairy Friends, The Little Mermaid, Planes, Doc McStuffi ns, Sofi a the First, Toy Story, Cars Burning up the Track, Monsters University and Winnie the Pooh & Friends. Other licences include Hello Kitty bubble balloon, Rachel Ellen foil balloons and partyware, Fulanitos foil balloons, and The Trash Pack foil balloons.
Posh Paws International
01268 567 317 |
www.poshpawsinternational.co.uk The newest introduction to the Posh Paws range is the Doc McStuffi ns Plush. Based on the successful Disney Junior pre-school series, the range consists of small, medium and large versions of the show’s characters. Posh Paws has forecast that it will see a 20% increase in sales of Winnie the Pooh plush this year, with the new Pastel Flopsies leading the way and increasing sales of all the Pooh range in the company’s major outlets. Sales of Mickey and Minnie
grow every year and Disney ranges such as Muppets, Toy Story, Disney Princess, Marvel Chunky Avengers, Jake and the Never Land Pirates are performing well. New introductions in the bags and accessories range have helped this category to grow in 2013, and new introductions such as the DM2 Backpacks and School Bags will see this trend continue. Posh Paws’ own brand range of Little Us dolls has seen a strong launch
through Debenhams and independents, with plans for new introductions fi rmly in place for 2014. There will be new lines for next year as Posh Paws moves into new
categories. Ravensburger
01869 363 800 |
www.ravensburger.co.uk Disney licences Doc McStuffi ns and Sofi a the First already report strong sales thanks to well-loved puzzle and game formats. The One Direction XXL 100-piece puzzle, is joined by new introductions in this product format with designs based on Disney’s new movie, Frozen (due for release pre-Christmas), and an image capturing Channel 4’s classic Christmas favourite The Snowman and The Snowdog. There are new 3D puzzles too, based on Monster High and Moshi Monsters favourite character, Poppet. New puzzles and games include ranges based on Disney Planes,
Teenage Mutant Ninja Turtles and Marvel Avengers. Disney’s Monsters University products and a Thomas and Friends puzzle based on the King of the Railway DVD will be available for pre- schoolers. For more advanced puzzlers, there are two new adult puzzles based on the new Hobbit movie, The Desolation of Smaug.
Rubie’s
01491 826 500 |
www.rubies.com Key licences for 2013 include new Marvel lines; Ultimate Spiderman, Iron Man 3, The Wolverine, and soon Thor: The Dark World. For girls, Rubie’s is continuously expanding its Disney Princess range with new members such as Elsa and Anna from this Winter’s Frozen fi lm. New Monsters University costumes for Mike and Sully are available at different price points. Rubie’s is offering a range of Man of Steel costumes, including Zod, Jor-El and Faora. In time for Halloween, Rubie’s is launching a new line for Monster High’s Sweet 1600, Frankie Stein and Draculaura. For the third consecutive year,
Rubie’s will advertise on TV across most major European markets. The TV advertisement will focus on the Disney Princess dresses and will go live from October through to early December airing on Nickelodeon, Nick Jr. and CiTV, and others. The Marvel TV advertising, focusing on Spiderman and Iron Man, will run from October through to early December. Both TV adverts will be supported by the Rubie’s existing microsites for Disney and a Marvel Superhero site. Rubie’s is also a part of the Doctor Who 50th anniversary celebration this November, offering Tom Baker, David Tennant, Matt Smith, and Weeping Angel costumes for kids and adults.
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