world marketing
Interplay UK is reporting some of its best sales fi gures ever following the roll out of two new TV campaigns for the myStyle and Wild Science for Girls collections. The myStyle and Wild Science for Girls campaigns began in June this year and will continue until Christmas, with a dramatic rise in sales already, with some retailers reporting a threefold increase in sales on the same period last year. Subject of the TVCs are the new Wild Science
The toy trade’s number 1 resource for marketing news and opinion
2013’s National Scrabble Championship semi-fi nal held
Fifty-eight wordsmiths and players of Scrabble competed in 14 games at the 42nd National Scrabble Championship semi-fi nal in Cardiff over 14-15 September. On Sunday, after the fi nal game, Allan Simmons, a Scrabble consultant from Coldingham Village in the Scottish Borders, and Paul Allan, a teacher from Rushden, Northamptonshire, successfully secured the two coveted spots at the fi nal of this year’s 42nd National Scrabble Championship. The word that secured Allan’s place in the fi nal was ‘naperies’, Scottish for table napkins, whilst Paul’s winning word was ‘wirildas’, plural for Acacia tree. Both players are now one step closer to being crowned National Scrabble Champion and winning a £2,500
cash prize. The two fi nalists will go head-to-head at the fi nal which will take place on Sunday 3rd November in London, consisting of a best of fi ve games showdown. Channel 4’s Countdown team was also present holding open auditions.
Interplay reports best sales ever
Smyths Toys launches marketing campaign
Magic Nail Laboratory, myStyle Shamballa Jewellery and Alpha Bracelets kits, with fi gures showing the company’s best sales ever for a new launch.
Flying Fairy by Flutterbye takes off
Spin Master’s Flying Fairy by Flutterbye is experiencing strong sales as a result of the recent start of a heavyweight TV campaign. The TV creative fi rst hit screens with the
prime spot in Channel 5’s afternoon family fi lm ‘Tinkerbell: The Lost Treasure’ on Sunday 18th August. The campaign will continue to run until the end of November. Stuart Grant from the Entertainer said:
“We’ve already seen a fantastic sales uplift since Flying Fairy went onto TV over the bank holiday weekend. We will be running in-store demonstrations to maximise what we believe will be a best-selling girls line this year.”
Smyths Toys Superstores has launched its fi rst marketing campaign since appointing TBWA Manchester as its creative partner. The campaign aims to raise awareness of the Smyths Toys Superstores brand in the UK and position Smyths Toys Superstores, who currently has 70 stores in the UK and Ireland, as the ‘go to’ toy retailer in the run-up to Christmas. The creative follows a group of the latest toys on the market as they make their way from a Smyths Toy Superstore to the door of a young child. The ad depicts the toys’ journey showing a host of humorous capers along the way. The strapline ‘Hey, Let’s Play!’ runs across all executions, acting as the theme of the campaign. The campaign will run on primetime TV in the UK and Ireland and includes brand and tactical executions, sponsorship idents for ITV’s ‘You’ve Been Framed’ and ‘Big Star’s Little Star’, press, outdoor, radio, and point of sale materials. A 60-second version of the TV ad will also run during X Factor on September 28th and the key toys featured in the ad will also appear on the front cover of the toy retailer’s new catalogue.
www.dcm.co.uk @dcm_cinema_news
65% of parents say their kids ask to go to the cinema.*
37% of parents said their kids asked for the toy after
To find out more on the new power of cinema advertising contact
steve.chambers@
dcm.co.uk
seeing the movie in cinemas.* *Source CAA FAME 2012
Turbo
Cloudy with a Chance of Meatballs 2
Moshi Monsters Frozen
In cinemas from October!
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