FRESH THIS MONTH: Each month Fresh sets out to find the latest products that
will have toy retailers reaching for the phone. In October we have new releases from: Activision. K-Play International, TKC Sales, Dress Up America and Handlehaus Legler.
Activision unveils the power of Skylanders Swap Force
www.skylanders.com
This month sees the launch of the third game in the Skylanders franchise, Skylanders Swap Force. As well as innovations in gameplay, such as being able to jump for the first time, there is a new element of swapability providing characters with even more value. Skylanders Swap Force builds upon the success of the franchise’s signature gameplay and collectable toy experience, adding an all-new dimension to the
‘toys to life’ innovation. The game introduces a compelling play pattern, dynamic swapability, that lets gamers transform 16 Swap Force inter-action figures into more than 250 unique characters by swapping the top and bottom halves of the toys. Players can mix and match characters’ powers and moves, and experience an unprecedented level of choice than ever before seen in a Skylanders game. Fans can also play Skylanders Swap Force with their entire collection of 100+ characters from Skylanders Spyro’s Adventure and Skylanders Giants. The game features new abilities, such as flying, climbing, digging, bouncing, or teleporting, which can be used in previously unexplored areas of Skylands
centered on these play mechanics. Additionally, the game features 16 new core characters, eight new LightCore characters, and 16 new versions of fan favourite Skylanders from previous games. Fans will have more than 100 characters from which to choose. The game’s high-resolution graphics brings detailed characters and richer environments to life, immersing players in the game like never before. Eric Hirshberg, CEO of Activision Publishing, said: “We began something very special with Skylanders, and the magic of bringing toys to life through a video
game. But it’s not just about the game, we know the toys have to be just as creative and imaginative to make kids play with them. That’s why we’re so excited to bring even more innovations to this genre when Skylanders Swap Force launches.”
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