news Paddington cast announced
Producer David Heyman and StudioCanal have announced the start of principal photography in September and a star-studded cast for their forthcoming family adventure Paddington fi lm, based on the fi ctional character from children’s literature created by Michael Bond in 1958. In addition, Bob and Harvey Weinstein have acquired North American rights and will release the fi lm under new moniker TWC-Dimension. Produced by David Heyman,
Paddington is being helmed by twice BAFTA-nominated director Paul King. StudioCanal developed the fi lm, is fully fi nancing and will distribute in the UK, France, Germany, Australia and New Zealand, and is handling international sales. The fi lm will open in the UK November 28th, 2014. The fi lm will be released wide in North America by TWC-Dimension in the fi rst quarter of 2015. The fi rst live action fi lm, inspired by Michael Bond’s best- selling books, will star Hugh Bonneville as Mr Brown, Colin Firth as the voice of Paddington Bear and Nicole Kidman as the evil taxidermist. The cast is joined by Sally Hawkins as Mrs Brown, Julie Walters as Mrs Bird the housekeeper, and Jim Broadbent to play Mr Gruber.
Sambro signs sweet deal
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Pocher re-launches at Salon Privé Motoring Event
Pocher, part of the Hornby Group, launched its iconic die-cast model kit car brand at the exclusive Salon Privé motoring event at Syon Park, London (4- 6th September 2013). For the fi rst time in the UK, motoring collectors,
buyers, owners and enthusiasts were treated to an exclusive preview of the Pocher re-launch, which displayed the new Lamborghini Aventador LP700-4 1:8 kit. Orders for Pocher models were taken throughout the day and the team was delighted with the positive feedback at the event. In keeping with the Pocher tradition, the car body of the 7kg model is made of premium metal die-cast and comes ready-painted. The kit is easy to build and can be assembled for left- and right-hand drive. The 1:8 kit consists of more than 600 parts. Pocher joined the Hornby family in 2004 but
remained quiet until December 2012 when the “Resurgence of a Legend” was announced for the following year. The Pocher 1:8 Model Kit Lamborghini Aventador LP 700-4 (available in Orange Argos HK100 and White Isis HK101) is now available at
hornby.com/Pocher.
Sambro has signed an exclusive agreement with Israeli toy developer Diamant Toys to distribute its new Sweet Art range in the UK, an edible art and craft product that features assorted fl avours and colours of dough and modelling tools. The range includes characters such as panda bears, elephants and penguins, and kits to create lollipops, cookies, cupcakes, candy, popsicles, candy strings and a sweet bouquet. Larger sets include the Ice Cream Maker; Party Pack; Mega Sweets Factory; and Ice Pops Factory. Nikki Samuels from Sambro commented: “Sweet Art is a fantastic
creative range to add to the Sambro portfolio. Kids will love making all the different themed sets, and eating them of course. The extensive range of sets encourages repeat purchases and the competitive price points make them a great gift buy.”
Character Options to launch the Cra-Z-Loom
Character Options has been confi rmed as the UK and Eire distributor of Cra-Z-Loom, and will launch the range with a major TV and marketing campaign commencing December 1st. Cra-Z-Loom is the new hit creative
brand from Cra-Z-Art that loops and weaves multi-coloured rubber bands together to make bracelets, rings, necklaces, belts, chains and more. Selling tens of thousands of units each week in the US, and named in the Toys R Us Fab 15 Christmas List, the Cra-Z-Loom has already amassed an online presence, with refi lls selling three times as fast as the loom itself. Character Options will ensure that retailers in the UK benefi t from sales for Christmas 2013 and is shipping product early to reach stores by mid-November. Supporting this launch will be signifi cant marketing spend via heavyweight TV and PR.
Crayola enjoys best ever Back to School season
Off the back of trade support and the launch of the brand’s fi rst dedicated TV campaign, Crayola has seen excellent sales performance. This success was notably achieved in the grocery sector, which saw a 51% sales volume increase compared to the same period in 2012. Richard Venner, Crayola’s senior brand manager, said: “It’s a fantastic result and a great start to the all-important Autumn/Winter season. Back to School is a vital trading period for the brand and its success is the combination of a year’s worth of hard work by the whole team. The launch of our fi rst-ever dedicated Back to School TV campaign really helped us to drive additional awareness for the brand this year and we already have an exciting consumer engagement programme lined up for 2014, which we will be using to help us build on this result next year, too.” With the kids now back at school, emphasis shifts to the key Christmas trading period. September marks the start of Crayola’s Autumn/Winter TV strategy. This will see eight different TV campaigns air across all networks over the next eight weeks, including dedicated spots for Marker Airbrush and Creations Hot Heels lines, with further growth anticipated.
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