brandlicensingeurope2013 Ludorum Lisle International
020 8246 4014 |
www.ludorum.com Ludorum will attend BLE 2013 to showcase the developments of its global pre- school property Chuggington, the action-packed and contemporary animated train series for pre-schoolers. With brand new, high energy CGI episodes transmitting on CBeebies this Autumn, led by the fi rst ever extended special, Chug Patrol: Ready to Rescue, coupled with licensing and marketing plans, Ludorum will be a must-engage-with licensor at the show. Chuggington is well known for engaging pre-schoolers and their parents
01937 586 237 |
www.lislelicensing.com Pip! is the latest name to join the Lisle portfolio, with the team being appointed by CHF CarterBench Licensing as master agents to oversee global aspects third party licensing for this brand new pre-school property. With non-executive director, Sir David Jason providing the voice of Skipper, Pip! has already secured a TV partnership with Milkshake with plans to broadcast as early as September 2014. Lisle has added another new brand from Australian toy giants, Moose
Enterprise, with The Zelfs sitting alongside The Trash Pack. These new quirky, collectable dolls have an array of characters to discover with their own personality, styling and neon bright hair. The Zelfs toys were launched by Character Options in July with a forecast of ¾ million unit sales pre- Christmas. The marketing has been strong with TV advertising, retailer display campaigns, a one-off magazine, collector’s posters and more. A global website has been launched with webisodes. The brand lends itself to merchandising opportunities including publishing, arts and craft and apparel. The Trash Pack continues to grow and is a fully fl edged licence that has
developed from a successful toy line. Series 4 launched in May and is already almost sold through and Series 5, the new Toilets Edition, is about to launch. The Trash Pack now sees product across all categories including a successful monthly magazine that grows in reach each month, plus trading cards and stickers experiencing strong sales. The latest licensee on board is Bazooka Candy. The Temple Run mobile game has 500m global downloads and counting. The licensing programme in the UK is building with key deals in place for apparel, accessories and publishing. Forbidden Planet has just launched an apparel and giftware range, while National Geographic is to produce a non- fi ction series of exploration style books launching early 2014. Opportunities are still available for the game in the gift and novelty sectors, plus back to school for teens and tweens. Since its arrival last year, Masha and the Bear has been growing steadily in
Europe and is one of the most exciting girl’s properties in Russia and other eastern European countries. Opportunities for Masha are now evident in the UK with broadcast platforms now secured. There are many licensing opportunities available for this brand. Pac-Man and the Ghostly Adventures lends itself to a plethora of categories to complement the Bandai Namco toy line. Categories confi rmed inclued apparel from Blues Clothing, comics from Titan Publishing and annuals from Pedigree, novelty items from Underground Toys, accessories from VMC accessories and dress-up from Palamon. There are still opportunities in publishing, giftware and greetings, home textiles and more. BLE will also be the fi rst place to explore the merchandising opportunities for the Daily Mirror cartoon strip character Andy Capp.
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through energetic, vibrant and rich storytelling and a strong cast of aspirational characters and imaginative locations. It also supports children’s social, emotional and personal development by promoting positive values such as honesty, loyalty, teamwork, self-belief, patience and friendship – ideals which are appreciated by parents and caregivers. The new series continues to offer the perfect blend of content but now with even more action, adventure and excitement than ever before. The new series will enhance Ludorum’s licensed product range – featuring
its hero range Stack Track created by master toy manufacturer Tomy. Stack Track is a unique train system which lets children build elevated tracks which combine classic train play and adventures with the versatility of multiple layouts and track extension packs. Tomy has invested in a robust TV advertising campaign from September. CBeebies Magazine will also publish a Chuggington edition of the Cbeebies Specials publication, on sale 9th October, in addition to featuring within its weekly magazine. Immediately following the on-air launch of the series/special, a 3D
interactive storybook app, developed by award-winning Story Toys, entitled “Chug Patrol: Ready to Rescue”, launched on 5th September, supported by an extensive marketing and PR campaign. After the initial programme publicity, the marketing focus will turn to the refreshed Chuggington website (www.
chuggington.com), which will feature a new online game – Chug Control Challenge. Ludorum has enlisted well-known digital agency Bionic to help take a new approach to the look and feel of the website, including a new separate parents section. The new series will be supported by a heavily-weighted consumer
programme publicity and product focused campaign, plus trade PR and social media activations throughout the remainder of 2013, all handled by entertainment and licensing specialists miPR. The Chuggington stand will feature screens showing the new episodes as
well as hero product Stack Track playing a pivotal role in the construction of the stand. Ludorum’s CEO Rob Lawes and Don Toht, executive producer and co-creator will be on the stand and will be available for comment. Ludorum will be releasing details of its plans for 2014 and beyond throughout the duration of the show.
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