brandlicensingeurope2013 HIT Entertainment
020 7554 2500 |
www.hitentertainment.com HIT Entertainment’s portfolio includes Thomas & Friends, Mike the Knight, Fireman Sam, Bob the Builder, Barney, Angelina Ballerina, Pingu and Rainbow Magic. Globally, children and families spend 180m hours engaged with Thomas & Friends content through TV, books, apps, home entertainment, social media, live events and the Thomas & Friends website. This Autumn, HIT debuted the latest Thomas & Friends direct to DVD feature-length movie ‘King of the Railway’, in the UK, US and across other international territories by the end of 2013. To support the global event, movie-inspired toys from Fisher-Price will be available across three different train systems for the first time, including the recently-launched Thomas Wooden Railway. In addition, partners including Mega Brands, Ravensburger, Random House and Egmont, will create 75-plus tie-in ‘King of the Railway’ themed products across books, games, engines, playsets and apparel. A ‘King of the Railway’-inspired app and a dedicated microsite with new games and character reveals will extend the ‘King of the Railway’ experience to digital and social media. Mike the Knight is co-produced by HIT Entertainment and Nelvana. Mike the Knight has been sold to 27 broadcasters in 27 languages in 112 territories around the world. Now in its second series, Mike the Knight airs on CBeebies in the UK, Nick Jr. in the US, Treehouse in Canada and, most recently, was sold to Southeast Asia and Hong Kong (Disney Jr.) and New Zealand (TVNZ). Mike the Knight launched in the key categories of toys, publishing and home
entertainment in 2013, with Fisher-Price rolling out Mike the Knight toys in over 15 countries. In the UK, Character Options is rolling out new SKUs following the launch of its toys, including the award-winning Deluxe Glendragon Playset. Global publishing partner Simon & Schuster has introduced Mike books at nearly all major retailers in the UK and US, with eight additional titles to be added this year. Mike the Knight has more than 98 licensees in 16 countries and 32 licensees in the UK. Fireman Sam is the UK’s number four pre-school brand and the number one show on Cartoonito. More than 25 years since its first broadcast, Fireman Sam airs in
over 130 territories and in over 60 languages. Master Toy licensee Character Options continues to roll out a range of toys internationally including playsets, vehicles and figurines. A new CGI series (24 x 10’) is currently in production, due to launch in 2014. In addition, following the tentpole special, ‘The Great Fire of Pontypandy’, 2015 will see the premiere of a new 1 x 60’ tentpole event.
Stand D050 JCB Consumer Products
exclusively on the My 1st JCB brand. Master toy partner Golden Bear has launched new toys, and new publisher Igloo Books has unveiled books featuring Joey JCB and his construction friends. Further new partners in the home and party sectors will be highlighted on the JCB stand. Older children and adults are catered for through a diverse range of
JCB products, from remote control vehicle toys and detailed die-cast models through to tough smartphones. In the UK, JCB has become a byword for quality, durability and innovation and the growing licensed product range reflects these core values. Sam Johnson, senior licensing manager, JCB Consumer Products, said: “We want to demonstrate the breadth of our appeal – from energetic young toddlers through to grandparents – and the growing diversity of our licensed range.”
Stand F065 88 Toyworld
01889 593 499 |
www.jcbexplore.com Digger giants JCB will be showcasing at Olympia for their fifth time on the back of a record last 12 months. JCB is Europe’s largest construction brand which celebrated its one millionth machine in May, a proud achievement for the British company that Joseph Cyril Bamford started 68 years ago in his lock-up garage in Staffordshire. Pre-school brand My 1st JCB takes centre stage this year as the wraps are taken off bold new characters, assets, products and licensing partners. The brand has made major inroads into the children’s apparel sector in recent months. New trend-led designs will be showcased including outerwear, footwear and accessories. The JCB licensing programme now has over 50 licensees and almost half of these focus
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