scienceandnature Peterkin UK
Uncle Milton
01162 543 645 |
www.peterkin.co.uk The Amazing Live Sea Monkeys is the original instant live pet brand, hatching before consumers eyes for over 40 years. Peterkin has revamped the UK range in order to capitalise on the strengths and consumer brand awareness of the iconic Amazing Live Sea Monkeys. Sea Monkeys Ocean Zoo is the standard bearer of the range, the classic aquarium with magnifi ed portals is supplied in assorted colours in a 12-piece CDU and is supplied complete with water purifi er, instant live eggs, growth food and a feeding spoon. A cheaper alternative is the Instant Life set, which includes everything needed to hatch and grow a vibrant Sea Monkeys colony and is ideal for consumers that wish to provide their own aquarium. The classic lines are complimented by two gift sets, Sea Monkeys
Pirate Treasure and Sea Monkeys on Mars. The Pirate Treasure set is supplied with a glow in the dark pirate galleon and a torchlight built into the aquarium lid so that children can check on their Sea Monkeys at night, whilst the Sea Monkeys on Mars aquarium provides Sea Monkeys an opportunity to re-enact their trip into space with NASA; they were taken into outer space as an experiment to see what happens to earth creatures born into a gravity free environment (the results being that they grew bigger and faster).
Force Battle Trainer demonstrates infrared technology through a variety of experiments. For Darth Vader
fans, the voice changer lab allows children to record and playback their voices in various formats including a Darth Vader voice. Children can create a light and sound experience on their walls with Wild Walls. 2013 will see the launch of both licensed and non-licensed editions including the Animal Assortment. A special effect activator includes a special textured wall illuminator and sound effects that bring the scene to life. The assortment includes Shark Encounter, Dolphin Voyage, Safari Adventure and Dinosaur Expedition. Joining the range this year is a series of licensed versions including Iron Man 3, Spiderman, Disney Fairies and The Little Mermaid. Building on the success of the Fireworks Lightshow Launcher, Uncle Milton has expanded this into a full line of fi reworks-inspired toys under its proprietary ‘Fireworks Lightshow’ brand. Recently launched toys in the line include the Roman Candle Fireball Blaster and the Dragonfi re Night Rocket. New products for 2013 include Screamin’ Sky Weasel, Shoe Fireworks, and the Cyclone Pinwheel. Kids can also turn their shoes into a Fireworks light show with the fi rework-styled shoe attachments; includes different coloured LED lights on each shoe that create a fi rework light effect and twinkle with every step. The Nat Geo Wild range continues to expand with toys, games, and puzzles. 2013 will see the launch of the Chameleon Vision Goggles, allowing kids to see the world like a Chameleon. Other Nat Geo Wild products include the Anteater Bug Vac and the Curl and Coil snake.
08456 001 676 |
www.igscorporation.com The Star Wars Science brand continues to grow in 2013 with new toys launching this July in the UK, including the Infrared Force Battle Trainer and the Darth Vader Voice Lab. The Infrared
Trends UK
01295 768 078 |
www.trendsuk.co.uk Trends has an extensive range of licensed, educational science toys, as well as extending its own offer under the Trends umbrella for 2013. Trends has announced a major new signing within its science toy
portfolio. Partnering with Discovery Channel, Trends is launching a new range of science and exploration toys under the banner of Discovery – Explore Your World. Discovery Enterprises has developed an engaging brand for children, benefi ting from the ‘halo effect’ of Discovery Channel, while distinct in branding and product offering from the adult licensing proposition. Explore Your World by Discovery Channel is a ‘real world’ entertainment brand for kids with a primary demographic of boys aged 6-12. The product line is designed to inspire kids to explore the world through a range of real-world related products. Stock on core items has now arrived for launch, with a focus on Christmas 2013 for two new TV-advertised lines. The Thermo Trakker Night Goggles and Ultrasonic Detector bring new technologies to the forefront. Trends also continues to develop its long association with the Haynes brand and, as
a result of the continued success of The Haynes Build Your Own Combustion Engine, 2013 sees the launch of a brand new V8 engine. This line has been in development for over two years and, with considerable investment, the end result is a fully working model that is constructed from over 200 parts. 2013 also sees an extension of the Trends science and educational offering with the introduction of a further fi ve new products (Froth, Slop & Pop, Crystal Kit, Rocket Science, Live Wire, and Air Powered Car) to compliment Chemistry Lab and Explorer Globe.
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