Vegas Mind Candy
Stand F151 |
www.mindcandy.com Mind Candy celebrates fi ve years of Moshi Monsters at this year’s Licensing Expo. The brand has achieved success with over 80m registered users across 150 territories and $250m total gross retail sales across all Moshi Monsters product to date. Moshi remains the number one licensed property in the UK (NPD), and is still the leading monthly kids’ magazine in the UK. To date, over 170m Topps trading cards and 90m of Vivid’s Moshlings fi gurines have been sold globally, and over 2m Penguin books have been sold in the UK. More to come from Moshi Monsters this year includes the launch of its fi rst movie, a new 3DS videogame, and new experiences on touchscreen devices set to launch throughout 2013 and beyond. Mind Candy will also be showcasing plans for its breakout character, Poppet.
Executive Suite 11 |
www.itvstudios.com ITV Studios Global Entertainment will be showcasing its wholly owned brands including Classic Thunderbirds, as well as its third party representations Cut the Rope from ZeptoLab, Matt Hatter Chronicles from Platinum Films and Babar from Nelvana. Cut the Rope has moved from best-selling app to entertainment
ITV Studios
franchise; nearly 50 licensees have been signed for the European licensing programme. New levels and Cut the Rope games, including Cut the Rope Time Travel, which reached number one in the US and number two in the UK download charts on its release date, are keeping the brand fresh and providing high profi le support for licensees and retailers. Matt Hatter Chronicles has enjoyed a strong following among the
5-10-year-old age group since its fi rst TV airings during 2012. The CGI animated adventure-comedy series has been pulling in large audiences, with CITV’s 2013 simulcast repeats from January to April reaching 3.5m individuals, up 75% on the total 2012 reach fi gures, in three months. With repeats scheduled to air in Autumn 2013, Matt Hatter continues to have a strong appeal for boys who enjoy the show’s humour, digital content, cutting-edge animation, aspirational heroes and dark villains. Most recently, Platinum Films teamed up with Argos for an
Sega
Stand Q200 |
www.sega.com Sega Europe will be showcasing the iconic Sonic the Hedgehog brand alongside retro titles such as Golden Axe, Streets of Rage and Shinobi. Sega continues to develop its licensing programme for Sonic the Hedgehog. The two new digital game titles, Sonic Jump and Sonic Dash, sold a combined 16m units in the last six months – affi rming Sonic’s continued status as a classic. Already strong in the UK market, with
toys, apparel and publishing performing well at retail and many new formats set to launch later in 2013, Sega now has its sights set on emulating this success across other key European markets. Sega is also looking to
grow its retro licensing programme, and will be presenting properties such as Golden Axe, Streets of Rage, Shinobi and many more for the fi rst time at Licensing Expo. These properties were made famous by the iconic Mega Drive hardware over 20 years ago and remain popular within the retro gaming market today. Such is their popularity, many titles have been re-released on digital platforms.
22 Toyworld
unprecedented Matt Hatter Chronicles online and in-store Easter 2013 holiday promotion. Argos customers nationwide were invited to download a free, new and exclusive Matt Hatter app via www.
matthatter.com/argos as part of a campaign that was promoted in store by a synchronised marketing campaign across print, digital and in-store media. The Matt Hatter Chronicles consumer products programme is due to launch Spring 2014 with fi rst licensees announced including Character World, TDP Aykroyd, Pedigree Books, VMC, Brand Mania, and Trademark Collections. These signings join global partners Topps, Titan and Penguin. 2013 sees Babar celebrate his 80th birthday in the UK, while looking ahead, 2015 sees the 50th anniversary of the classic Thunderbirds TV show and the premiere of a brand new re-invention of the series. ITV Studios and Pukeko Pictures, in collaboration with the world-famous Weta Workshop (Avatar, King Kong, The Lord of the Rings) are to co- produce Thunderbirds are Go! (working title), a major new 26 x 30’ children’s series set to debut on ITV and CITV in the UK in 2015.
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