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Vegas Lisle International


www.lislelicensing.com Key properties represented by Lisle International will have a solid presence at the Las Vegas Licensing Show via the brand’s USA Agents, including The Trash Pack, Pac-Man and the Ghostly Adventures, Temple Run and brand new girl’s property The Zelfs. Following the success of the Trash Pack toy line launch in late 2011 , the European licensing drive began last Summer with the appointment of Lisle International to represent the UK, Eire and France. Over 13 licensees are already on board in the UK. Voted Best App Game of the Year in the recent Nickelodeon awards, Temple Run lends itself to apparel, stationery, back to school and more. The sequel, Temple Run 2, reached the number one download spot in record-breaking time when released in January, and the new Disney collaboration, Temple Run Oz, increased the fan base further. The Pac-Man and the Ghostly Adventures TV series (26 x 22’) is to begin broadcast in English-speaking markets in Autumn 2013, including Sky in the UK. Recent new UK deals include Blues Clothing, which is launching an apparel range including both children’s and adult wear for Autumn 2013. Later in 2013, Titan Publishing will produce a stand-alone Pac-Man and the Ghostly Adventures magazine featuring favourite Pac-Man characters. Brand new for Vegas is The Zelfs. The Zelfs is a community of elf-like characters who reside in the Land of Zardenia; they are friendly and each has its own personality, which is refl ected in its shock of coloured hair and intricate body art (Zelfmark). In January, the toy line was unveiled at London Toy Fair by Character Options.


Space Enterprises 4K Media


Stand C111 | www.spaceenterprises.co.uk Momentum continues to build around the globe for Space Enterprises’ property The Hive. According to Space’s Mark Hurry, American agent Joester Lauria Group has made excellent progress in the States since it was appointed last year, and several new announcements are expected to be made during Licensing Expo. In the UK, master toy partner Mookie Toys launched its initial plush range last September, receiving strong support from key toy retail partners such as Smyths, The Entertainer and Hamleys. A full range of playsets and accessories hit the market this Easter, and has received good listings from all of the original retail partners, as well as Argos, Amazon, Tesco Online and Toymaster. A Hamleys Roadshow launched in-store over Easter, coinciding with


a six week window display at Hamleys’ fl agship London store. A 1,450 TVR campaign will run throughout 2013, comprising 10- and 20-second commercials highlighting Mookie’s key lines. This will be supported by retail promotions, online advertising and social media activity. Mookie is also experiencing demand for the range from key overseas


territories, including Australia and South Africa. In addition to The Hive, Mark Hurry also says that details of a brand new, big-budget, girl-focused movie series, which Space will be representing, are to be released in Vegas.


24 Toyworld


Stand C135 | www.yugioh.com 4K Media is a wholly owned subsidiary of Konami Digital Entertainment, created to manage Yu-Gi-Oh outside the Asian market. 4K Media is responsible for brand management, licensing, and marketing of Yu-Gi-Oh, as well as production and distribution of the Yu-Gi-Oh television series, which has been broadcast in 90 countries worldwide. Yu-Gi-Oh fi rst swept the global markets in 2001 and continues to captivate


boys with its best-selling trading card game, animated television series and motion picture releases. 4K Media recently made the artwork from the trading card game available for licence for the fi rst time, signing a deal with Neca to produce action fi gures, collectable replicas, puzzles, posters, calendars and accessories. It also agreed a deal with WizKids for its HeroClix and Dice Building Game


platform, Quarriors. Under the agreement, WizKids will produce a line of games based on Yu-Gi-Oh. The fi rst HeroClix release will feature approximately 50 collectable HeroClix fi gures released with starter and booster expansion packs. The product is expected to hit the market later this year with additional sets being released throughout 2014.


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