The Team...


John Baulch Publisher john@toyworldmag.co.uk 01442 840 304 07932 651 207


35 Fresh


Tom Roberts Editor tom@toyworldmag.co.uk 01442 840 305 07711 502 685


Kayleigh Conway Editorial Assistant kayleigh@toyworldmag.co.uk 01442 840 306


Mark Austin Advertisement Manager Mark@toyworldmag.co.uk 01442 840 307


Graeme Thomas Production Manager graeme@toyworldmag.co.uk 07792 889 919


This month’s contributors David Ripley, Richard Gottlieb, Dan Salem,


publishing Published by


p ub lishing


Westside, London Road, Apsley, Herts, HP3 9TD


www.toyworldmag.co.uk Social Networking


publis hin g toyworldmag


@toyworldmag @baulchtweet


Ali Mafi , Mark Buschhaus, Stephen Barnes and The NPD Group.


Alakat Alakat Alakat Alakat


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Anita Baulch Circulation Manager anita@toyworldmag.co.uk 01923 711 439


Features


20 Vegas Licensing Expo 2013 preview We present our guide to Licensing Expo and what we’ll be looking out for at this year’s show.


32 NPD monthly column Jez Fraser-Hook takes a look at the licensed side of the UK toy


industry.


38 Art and Craft The Art and Craft category is one of the most resilient in the


industry, showing strong growth in the early months of 2013.


42 Retail interview Toy World spoke to James Heese, trading director at


Hobbycraft, to fi nd out more about the company’s plans for 2013 and the anticipated expansion to its Kids offering.


67 Electronic Learning Continuing to grow year on year, the Electronic Learning


category is a huge opportunity for retailers to take advantage of.


77 Science and Nature The rise of celebrity scientists and the desire for educational


value has helped the Science and Nature sector to grow. 86 Touching Base


Toy World asked exhibitors at this year’s Toymaster Show how it went for them, and what the stand-out products on their stands were.


88 Wheeled Toys (older) Hit by cold and wet weather, the Wheeled Toys category has


had a slow start to 2013, but our key players are sure there’s light at the end of the tunnel. Tom Roberts reports.


88 Wheeled


Regulars 05 From the publisher 06 News 08 From the editor 14 Industry Moves 16 Marketing World 18 Licensing World 29 Talking Shop 31 Indie viewpoint 35 Fresh 62 Viewpoint 94 Allegedly


CONTENTS June 2013 volume 2 issue 9


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96