artandcraft Interplay
01628 488 944 |
www.interplayuk.com Interplay expands its creative offerings thi s year with additions to the myStyle craft collection, as well as the new creative ranges Craft Party and Rivetz. myStyle, a multi award-winning craft brand for girls, was
recognised by the BTHA with a Best New Toy Award at London Toy Fair earlier this year. Amongst the new jewellery launches for myStyle is the Pick ‘n’
Mix Jewellery kit, fi lled with colourful fabric and bold designs that allows girls to be on trend. Three new lines have also been added following the success of the four established lower priced kits from last year. myStyle will be supported throughout the year with TV adverts, online campaigns and high impact girl’s magazine presence. Creative Play Award Winners, Craft Party, offers an inexpensive solution to children’s parties or get-togethers. Initial themes, Treasure Box Party and Mad About Ponies Party, are joined in 2013 by Pirate Party and Fairy Princess Party. Craft Party will benefi t from a signifi cant social media marketing campaign in Summer 2013, targeting millions of children’s party organisers. The innovative Rivetz range is a construction activity system which uses a patented Rivetz Gun to snap and fi x pieces of decorated pre-cut card together. 3D models can be created including a Dragon, Giant Hornet and Racer, plus for 2013 two new kits are being introduced which include a prehistoric Pterodactyl and Stealth Fighter.
KSG
01760 721 390 |
www.ksgcrafts.com This year more than 20 additions have been made to Sequin Art; continuous development ensures that the range remains fresh, vibrant and eye- catching. New additions for 2013 include: Funky Frames, which allow children to personalise photographs by pinning sequins around a design; Rainbow Stardust and Sequin Art, where children can sprinkle Stardust and pin sequins onto a pre-cut sticky coloured picture in four designs, puppy, kitten, teddy and bunny; and My Name Sequin Art, which enables children to create a sparkling picture and name from easy-to-follow pre-printed designs. Each set comes with two sizes of alphabet, with new designs for 2013 including penguin and puppy. The Junior Sequin Art range is increased to 15 with the addition of chipmunk, kitten and butterfl y designs, while the Sequin Art itself is refreshed with the range now totalling 17 designs. Additions include a puppy, sunfl ower, wolf, leopard, lion and snow tiger. Hello Kitty is also being introduced to the Sequin Art range.
KSG, the originator of the Sequin Art brand, ensures the kits come in packaging and boxes which stand out. The company backs the products with extensive promotional and advertising support. KSG is able to offer high stock availability with products despatched from its mid-Norfolk manufacturing and distribution base.
44 Toyworld
DKL
offers bead sets and accessories in generic and
licensed characters. New items recently launched include the pick-up concept ‘My Pocket Hama’ which comes in two designs and makes 3D models. Also new to the range is the Fashion Kit set, and the Busy Animals set allows children to create animals in uniform, supporting the best-sellers of the newly designed Little Princess, Safari Sets and more. The Jewellery sets offers Fashion Jewellery, Bracelets, Hair Clips and the new Charms set. Also, licensed sets include a brand new Minnie Mouse gift box and blister pack complimenting the Cars, Disney Princess, and Winnie the Pooh products. The Open Gift Boxes come with 6,000 beads and six different pegboards. These sets are available in various sizes and price points. Also, the big Tubs are available in a number of sizes and colour themes. Another growing part of the Hama range is Maxi for ages three years plus; a larger bead designed for smaller hands to produce Hama designs. These sets offer an introduction to the core Hama range with its easy designs. Highlights include the Hanging Boxes, allowing stand-up dinosaurs and dogs to be created. As with all DKL ranges, Hama Beads are supported by an in-store
support programme, high profi le marketing campaign, and dedicated planograms all to drive Hama consumers into stores.
01604 678 780 |
www.dkl.co.uk Hama Beads
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