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MGA supports children and young people’s cancer charity
MGA Entertainment has presented a cheque for £3,000 to CLIC Sargent following its True Hope dolls partnership with the charity. Under the banner True Hope, MGA
released two Bratz dolls, Cloe and Yasmin, and two Moxie Girlz dolls, Avery and Sophina, all without hair, to show empathy for those children experiencing the side effects of cancer treatment. Sold exclusively through Toys ‘R’ Us stores, MGA donated £1 for every doll sold to CLIC Sargent to help support the work they do for children, young people and their families in the UK.
Trunki wins award for innovation
Trunki has won the The Sunday Times Fast Track award for Innovation. Trunki recently ranked 42 on The Fast Track league table, which
ranks Britain’s 100 private companies with the fastest-growing sales over the last three years. Each year the top 100 are invited to Richard Branson’s Oxfordshire home for dinner and an award ceremony. Rob Law set about creating a Trunki for space travel. The result was a bespoke Virgin Galactic Trunki, which Rob presented to Richard Branson as a gift to celebrate the fi rst powered test fl ight of his White Knight space craft on 28th April. Rob said: “It was a massive achievement to have reached 42 out of 100 on The Fast Track league table and certainly a once in a lifetime experience to receive an invitation to meet with Mr Branson. The icing on the cake was defi nitely winning the Innovation award on the night.” Trunki beat off competition from World of Books and kitchenware brand Joseph Joseph.
Virtual Piggy signs fi rst UK partners
Virtual Piggy has signed with Toy Galaxy and Toadstool to integrate the Virtual Piggy solution into both companies’ ecommerce operations. Toy Galaxy has a major retail footprint in the
United Kingdom, with stores across the London area specialising in large brands in the toy industry. With their new online store, the company will host a library of over 9,000 products. Toadstool is a London based company which sells high quality toys. Virtual Piggy encourages children to make money management decisions for themselves, within the boundaries setup by parents. Virtual Piggy’s Joe Peden said: “This is the start of what looks like a busy summer for Virtual Piggy. Our privacy and control features are resonating well with parents, children and stores throughout Europe.”
The Entertainer launches 90-minute deliveries
2.4 GHz, 24 km/h, lexan body, power steering, full suspension and... splash water proof!
+
The independent toy retailer The Entertainer is offering Shutl deliveries during store opening hours. Duncan Grant, director of multichannel at The Entertainer, said: “Shutl offers The Entertainer’s customers a speed of delivery unrivalled in the toy retail industry. Building on our store estate and multichannel infrastructure, this new service cements our position at the country’s leading online toy retailer.” The Entertainer is able to offer the service through a Shutl extension to its ecommerce platform, based on the hybris Commerce Suite. The extension was designed and built by solutions and consultancy provider neoworks, and is now available through the hybris Extend marketplace. Features include the ability for customers to see their deliveries moving towards them in real-time on a GPS enabled map.
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