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www.toyworldmag.co.uk Alyss Toys expands portfolio
Alyss Toys has been granted the exclusive distributorship of mic-o-mic, developed and manufactured by German-based Schaefer Toys. The mic-o-mic concept is not new to the UK market, but the packaging has been entirely redesigned to refl ect the quality of the brand. The UK mic-o-mic range will launch this month. The mic-o-mic range will sit alongside brands such as Plastwood Magnetic Construction, Bilibo, Quercetti, Safari, Plasmacar and The Orb Factory Sticky Mosaics. An educational designer toy, targeting the individual abilities and skills of children, each mic-o-mic kit comprises individual textured parts which are connected by pins and clips to create colourful models including helicopters and sailing ships.
University Games unveils new website
University Games has announced the launch of its new website, www.
university-games.co.uk. The site refl ects the company’s expanding range of games and includes improved features for retailers and consumers. New features include a downloadable catalogue, full product information with game rules, enquiries link, stockist details, TV adverts and videos, news and reviews section and a live Twitter feed.
New developments for micommsPR
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Character Group’s international sales up 25%
The Character Group has reported that its international sales rose 25% in the six months ending February 28th, 2013. In a statement, the group indicated that trading performance was impacted by the tough retail environment and consumer confi dence. Highlights from the full report are presented below: • Revenue £30.59 million (2012: £44.25m) – International sales (excluding Eire) up to 25%
• Gross profi t £8.24 million (2012: £16.48m) • • •
EBITDA £0.47 million (2012: £8.03m) Loss before tax £1.91 million (2012: Profi t £5.57m)
Earnings per share – loss of 6.59 pence (2012: earnings 19.34p) • Half-year dividend 3.30p (2012: 3.30p).
Jumbo announces Wasgij Destiny diamond winner
Hy-Pro International, the sporting goods business behind Zinc scooters, bikes and skateboards, has appointed micommsPR to roll out a comprehensive trade and consumer PR programme, to support its growth strategy and raise awareness of its business and brands. The media will be invited to an exclusive Zinc Team Extreme event, where
Hy-Pro’s pro-stunt group will showcase stunt action on the Zinc Pro scooter range. Hy-Pro will also participate in the miChristmas Open House 2013 on Friday 5th and Saturday 6th July, in central London. micommsPR has also acquired CloudTen Events, a retail marketing and
events agency focused on footfall-driving campaigns for shopping centres. The agencies have partnered in recent years on successful projects for mi- commsPR clients. The amalgamated business will harness the combined experience and expertise of both companies under the leadership and direction of Kirsty Barr. Pippa Witcher assumes the position of senior account director, leading the events business and reporting into Kirsty.
Steve Murphy was presented with a £12,000 pear-shaped IGI certifi ed diamond at Jumbo’s UK offi ce on Friday 19th April 2013. To celebrate the 15th Anniversary
of Wasgij, Jumbo Games offered the chance for six people to win a diamond with a combined estimated retail value of over £45,000. The promotion ran inside the Wasgij Destiny 15th Anniversary Puzzle. As well as the main prize of an IGI certifi ed diamond valued at £12,000, fi ve runners-up received a round cut IGI certifi ed diamond, each with an estimated retail value each of £7,000. The main winner, Steve Murphy from Royston, was presented with the fi rst prize at Jumbo’s UK offi ce on Friday afternoon.
DKL announces return of Wonderworld’s Tree Plus Project
DKL will be hosting a social media campaign asking people to like, tweet, or share; and for every one of these actions Wonderworld will plant a tree. The campaign will be spread across all of DKL and Wonderworld’s social networks that will receive constant updates of the project to create consumer awareness. In 2012 Wonderworld planted 17,200 new trees in the Thai Forest with
Wizard Limited, Wizard House, Teddington, Middlesex, TW11 8DR phone 0208 943 0121 Fax 0208 977 9074
sales@wizardtoys.com
10 Toyworld
DKL’s social media followers helping to contribute an additional 651 trees by getting involved online. This year Wonderworld has committed to planting 17,777 trees as well as giving DKL a target of 777 social media interactions to convert into new trees. To get involved and plant a tree, follow @DKLtoys on Twitter or like the Wonderworld Toys UK Facebook page.
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