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Schleich announces horses and dinosaurs campaigns
The dinosaur campaign with Signature Publishing launched with double-page features and a poster of the dinosaur fi gures across the magazine’s entire print run. Further features and competitions will continue over the next three issues. Schleich also has plans to hold an event with Eureka! National Children’s Museum in Halifax, where a week-long dinosaur hunt will be held in June. Schleich has also commissioned a week’s branded takeover of
UKMums.tv for each brand.
mi-Christmas Open House 2013 venue unveiled
Bathurst Street townhouse (London W2) has been announced as this year’s location for the mi-Christmas Open House event, 5-6th July 2013. Five minute’s walk from Paddington, the venue features three communal entertaining spaces, seven showcase bedrooms and two roof terraces. On Friday 5th the Open House will be dedicated to media only. On Saturday 6th it will be opened up for journalists who would like to bring children. With attendance confi rmed by leading brands and businesses including JCB Kids,
Bin Weevils, Floppets, Inspiration Works, Annoying Orange, Cartamundi, Carte Blanche Greetings and Sega Europe, spaces are up fi lling fast. If you are interested in exhibiting or attending, please contact Pippa Witcher at
pippa.witcher@micommspr.co.uk, or on 01494 775 250.
Christmas in July exhibitors revealed
Flair launches Kixi Scoot Safe Crusade
Schleich has launched a major campaign promoting its collection of equine fi gures in a partnership with DJ Murphy, publisher of Pony Magazine and Horse&Rider, as well as a three-month partnership with Signature Publishing for its Dinosaurs collection. The horse campaign recently started with an A1 Collector’s poster featuring all 61 of Schleich’s horses being sent with the May edition of Pony Magazine. Further features and competitions will appear in the magazine through to September. Schleich will also partner in DJ Murphy’s Let’s Ride national campaign for the second year running.
The Kixi Scoot Safe Campaign is aimed at parents and children (aged 3-5) who will be using scooters and balance bikes for the fi rst time this Summer, and will reinforce important principles to make scooting a safer and more enjoyable activity. The Kixi brand of scooters and balance bikes are made by
New toy companies include Rainbow Designs, Goldfi sh & Bison, Hornby, DKL, Roomii Monster, The Good Toy Guide and Plum Products. Licensed collections joining as stand-alone exhibits will include The Trash Pack, Bin Weevils and The Copyright Co. Previous exhibitors on board include Character Options, Flair, VTech, Schleich, Golden Bear, Ravensburger, Bladez, Drumond Park, Trunki, Winning Moves, Esdevium Games, Innovation First, Inspiration Works and MGA Zapf. For more information on how to book a stand at Christmas in
July, on 2nd July 2013, please call Evolution PR on 01327 701 702 and ask for Michele or Claire.
Razor. As part of the campaign, a ‘Kixi Scoot Safe this Summer’ leafl et will offer advice to parents who want to introduce their children to scooters, educating them in the correct way on how to use them, and the safety equipment that should be used. The activity kicked off at Mums Show Live, where the campaign was championed on the
UKMums.tv stand. Throughout the Summer and early Autumn there will be further activity online, in print and through schools and playgroups with children’s events, advice guides and posters. Further information can be found here:
www.kixiscootsafe.com. Andrew Brown, brand manager, said: “The safety advice
leafl et contains simple steps that will help children enjoy scooting safely plus, provide information that will educate them about where they should and should not scoot. We hope that the campaign will reach hundreds of thousands of families this summer and in so doing reduce the many bumps, bruises and scraped knees that can so easily be avoided by taking a few simple steps.”
www.dcm.co.uk @dcm_cinema_news
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