world licensing
Lisle International to manage The Zelfs
Moose Enterprise has confi rmed that Lisle International Licensing is to manage the UK and Ireland licensing programme for The Zelfs. In January this year, the toy line was unveiled to UK and Irish retailers at London Toy Fair by Character Options, the toy distributors for the territory. Lisle is looking to follow with the appointment of key licensing partners for 2014. Francesca Lisle commented: “Character Option’s launch campaign will certainly ensure this brand has a high profi le from July onwards. There will be mass sampling, girl’s press features, and retailer events, plus of course a heavyweight TV campaign. In addition the brand will have its own multifaceted website and animated webisodes all of which will be utilised to encourage the collectability.”
Carte Blanche announces new Tatty Teddy & My Blue Nose Friends art and craft products
Docraft’s Felt Kits feature Tatty Teddy, along with other characters Binky, Toots, Coco and Passion. Children aged three years plus can create their own self-sewn, soft craft projects safely. Each kit comes with instructions, pre-punctured holes, thread and a plastic sewing needle. Flair’s Shaker Maker
features two characters, including Tatty Teddy to make, paint and display. Also from Flair is the new Tatty Teddy Friendship Journal. This kit includes ink stamps, and glitter pens, and is suitable for children aged six years plus.
18 Licensingworld
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V&S announces two Everything’s Rosie apps
The apps feature interactive stories enhanced by sounds, narration and bespoke visual animations. Both apps are available now at the Apple store.
The Everything’s Rosie Playtime app features a story narrated by Oakley. It also includes animated maze puzzles and a faces game. The Everything’s Rosie Bedtime app has a bedtime story narrated by Big Bear, plus a touch-enabled paint palette and spot-the-difference puzzles. Mel Beer, licensing director, V&S Entertainment, said: “We’re delighted with Egmont’s
eBook development for Everything’s Rosie which captures the brand essence of Rosie in a magical and interactive way.”
Mind Candy renews Toys R Us partnership
Moshi Monsters has renewed its partnership with Toys R Us for the second year running. Moshi Monsters merchandise will now feature in a 12’ wall display at the front of all Toys R Us UK stores. Mike Coogan, marketing director for Toys R
Us UK, said: “Toys R Us is very excited about the ongoing strength of the Moshi Monsters toy range and our partnership with Mind Candy. The collective nature of the brand allows both physical and online play that links perfectly with our core customer. With this in mind, Toys R Us has recognised the demand from our customers to make their shopping experience even richer and more engaging with the development, growth and improvement of an ultimate 12’ Moshi Monsters feature wall at the front of all Toys R Us UK stores.”
Spin Master’s Roll-A-Scare range to be TV advertised this Summer
The entry-priced Roll-A-Scare Monsters are stylised characters with pop-up activation. There will be 12 Roll-A-Scare Monster characters to collect during 2013 including favourites Sulley and Mike, as well as new faces. Kids will also be able to pretend to cruise
around the Monsters University campus with the Roll-A-Scare Ridez. The Roll-A-Scare Toxic Race Playset comes with an exclusive Sulley Roll-A-Scare Monster.
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