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Gathering momentum Pulse is
able to provide an equipment
solution for all user groups,
whatever their needs and interests
of interactive products that strengthen Our wireless dance mat platforms are
COMPANY BY NUMBERS
our offer in the children’s sector, but built with the same technology as is used
that also provide a different type in arcades and in home-use versions, so
Head offi ce: Congleton, Cheshire of activity to get other customers kids understand it and don’t need a lot
Employees: 140 interested in the Pulse solution. of training. Kids who hate PE will use
Turnover this year: £16m is DanceMachine and schools are already
our prediction How are you targeting the having great success in this area.
Growth fi gures: 20 per cent in children and youth markets?
the last 12 months; 15 per cent We have a wide variety of products What’s new in the latest
year-on-year overseas, exporting to now suitable for use in the version of Smart Centre?
32 countries through 15 distributors children’s and youth markets. The Smart Centre is the latest addition
Our own fi tness equipment range in gym management software technology,
caters for children from 11 years where all your fi tness information is on
cost to our partners. A typical Soccer upwards, and the Vibe hydraulic range one card. It guides you round your fi tness
Centre operated by ourselves will caters for younger children. regime and collates all the data. It tells
have four indoor and four outdoor We also have interactive equipment members where to start, gives a choice
fi ve-a-side pitches and a full-size third such as iDANCE from Dance Machine, of the next three pieces of equipment
generation pitch – all FIFA two-star and Lightspace Play Wall and Floor. The and counts you in to automatically
standard – together with a changing interactive fl oor caters for toddlers start your cardio programme without
pavilion, a licensed café-bar and parking right up to adults and involves playing the need for all that button-pressing.
for 80 to120 cars. It can be developed interactive games using your feet. The Smart Centre can also email
with or without a fi tness suite, as the wall is a similar concept, but the upper customers, both internally and externally,
partner prefers. The grass we use is body is used to interact and there are with automated or personalised
also suitable for rugby, hockey and single games and relay games. messages. For example, members could
netball training – not just football. Even a year ago, making kids’ fi tness receive an automatic weekly, monthly or
fi nancially viable was very diffi cult, but quarterly workout report, or perhaps
What was the rationale we think we have a solution that will give personalised motivational messages
for the recent merger a commercial return for public sector when fi tness goals are achieved. They
with Wellness UK? operators. Historically there have been could also be advised of the latest
Wellness UK offered Pulse an entry into a lot of one-to-one products. However fi tness classes or promotional offers.
a market that had previously not been you can, for example, get up to 60 kids A whole range of retention functions
part of our offer. We want to be able on a 20-pad dance mat system, meaning have been built in to the software, and
to offer a total solution for everyone, you can generate more income per hour. tests have shown it can make up to
and that has to include children. By We are now so confi dent in the return a 2 per cent difference a month with
bringing Wellness UK into the Pulse on these products that we offer them membership retention. It will never
family, we have a market-leading range free of charge on an income share basis. replace staff, but it’s a good helping
january 2009 © cybertrek 2009 Read Health Club Management online 75
healthclubmanagement.co.uk/digital
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