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sibec
review
THE TRADE
TALKS
Kate Cracknell reports back on the topics getting
people talking at SIBEC UK & Europe 2008
IBEC UK & Europe 2008, “The audience is all at a senior level, so
S
held in Cyprus in early conversation is informed, and there really
November, was widely was a sense of suppliers and operators
considered to have been reviewing and debating solutions to
the best to date. Taking issues,” says event director Nigel Wallace.
place at the beautiful InterContinental “There was almost an air of optimism,
Aphrodite Hills just outside Paphos, the with a real energy in the meeting room,
event offered an excellent combination of and the feedback has been phenomenal.”
networking opportunities and one-to- Much of the information gathered
one meetings – over the space of two at SIBEC will naturally evolve into
days, more than 2,000 highly focused, features and news stories in Health Club
20-minute meetings were scheduled Management over the coming months.
between the 210 delegates. In this feature, we’ve therefore taken
the opportunity to report back on some
of the less formal discussions that took
place – the ‘corridor conversations’ that
shared interesting views on emerging
issues, general observations regarding the Planet Fitness has introduced
industry and predictions for the future. Planet Extreme, a club-in-
If you’d like to voice your opinion on club that trains together for
any of the points raised here, please extreme travelling adventures
email us – healthclub@leisuremedia.com
WALKING THE WALK
W
e spend a lot of time
discussing ways of
increasing participation,
but the question on a number of Fitness First instructors are required
delegates’ lips was: are we leading by to undergo a fi tness assessment
example? How many delegates used
the hotel gym? How many went for if our staff aren’t participating?” This
ALL PICTURES:
a run or a bike ride? A good number, has led to Operation Shape-Up at
but by no means all. Fitness First, which involves a fi tness
“If a supplier comes to see me and assessment for all employees; if they

WWW it’s clear they don’t use their own do not pass the tests, they are set
equipment, it suggests to me that they workout schedules until an acceptable
.IST
don’t believe in it and I have to question level of fi tness is achieved, when they
OCK.COM
why I’d buy it,” says Fitness First’s receive a blue wristband. “Members
European head of fi tness Steve Kouma. see instructors wearing the wristbands
Operators should also lead by and ask what they’re for. It’s a way of
Reaching out: David Lloyd Leisure says example, he adds: “How can we expect demonstrating that we practise what
it is “setting a template for the future” members to develop an exercise habit we preach,” says Kouma.
in its outreach work with schools
58 Read Health Club Management online january 2009 © cybertrek 2009
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