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interview
david mobbs
& kp doyle
David Mobbs KP Doyle
Kate Cracknell talks to the group chief executive of
were no credible healthcare operators
– no healthcare brand, nobody with a
Nuffi eld Health and the chief executive of Nuffi eld Health
clinical track record – and the consumer
Wellbeing about a new joined-up approach to healthcare
was identifying that their needs were
not being met. With Proactive, we had a
proven track record in this area and we
uffi eld Health is a integrated offering felt we could bring that to bear for the
“N
new national brand, “We went through a process about 18 consumer. The acquisition of Cannons
launched on 2 June months ago of asking ourselves what the gave us a platform to enter this market.”
08, which will provide health consumer landscape would look “The fi tness industry, over the last
joined-up healthcare like in the future and identifying areas 15 years, has been a ‘me too’ product,”
services for the fi rst time in the UK,” says where we felt we could provide a public adds KP Doyle, chief executive of
group chief executive David Mobbs. benefi t,” says Mobbs. “We identifi ed Nuffi eld Health Wellbeing. “I think what
The new group consists of three three broad segments: treating a we’re doing is creating a whole new
divisions: Nuffi eld Health Wellbeing, problem when it occurs at one end of sector. Our clinicalisation of the offering
which encompasses corporate wellness the scale, maintaining and improving will make it a ‘stickier’ product – less
provider Nuffi eld Proactive Health your health at the other, and a middle of a discretionary spend and more of a
(Proactive), Cannons and Courtneys; ground of assessing and managing your must-have healthcare product.”
Nuffi eld Health Hospitals; and Nuffi eld health risk – identifying, limiting and Mobbs continues: “We want the
Health Diagnostics. The roll out of the managing problems. customer to feel that they are part of
new brand, which started in the hospitals “Our consumer research identifi ed the Nuffi eld Health system. Most of
division, culminated with the launch of that, at the health maintenance/ the time, they will simply improve and
the new wellbeing division last month. improvement end of the market, there maintain their health with us. But when
they need to fi nd out what’s wrong with
them, we’ll help them with that and,
Adopting a holistic when they have a problem to fi x, we can
approach: fi tness do that too. Nuffi eld Health becomes
as contributing to the dominant name across the whole
a health outcome, healthcare landscape.
not fi tness per se “However, if we are to realise our
vision of joined-up health provision, we
have to stitch our services together.
We want to be in a situation where you
might, for example, go to the club for
pre-assessment and to get fi t before
surgery, so your anaesthetic risk is lower.
Then, after surgery, the club will take on
aspects of your post-operative care.
“Nobody has ever extended the
pathways like that before – but no other
organisation has our group infrastructure.”
phase one
Nuffi eld Health Wellbeing will continue
to deliver integrated corporate wellness
services in line with the existing
Proactive offer, but that competency is
also being assimilated into the consumer
health clubs – formerly Cannons, now
34 Read Health Club Management online january 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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