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MEMBERS (MILLIONS) MARKET SIZE (MILLIONS €)

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All numbers are estimates only, based on
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the industry data that has been obtained

through market research and calculated as
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,
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follows: (average price per month x number
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of members) x 12 (months). No secondary
spend has been included.
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To S
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cent and 18–34s on 41 per cent. The

Germany: Low budget clubs are very
M EMBERSHIP
18–34 age group is also the largest in popular – McFit is the market leader
PENETRATION RATES
Spain and Italy. In Germany, France and in terms of membership numbers.
16
the Netherlands, people aged 35–54 However, a National Register presents
.
6
%
represent the majority. an opportunity for premium facilities –
14
14
.
consumers can search for clubs employing
7 .
%
5
%
market movements trainers with specifi c expertise/
11 11
The report also provides observations certifi cations, while insurers can search .
9
.
%
9
%
on the individual marketplaces, with for clubs to partner in wellness initiatives.
10
.
points of note including:

5
Italy and Spain: Fragmented markets
%
10
9.
% 5

Austria: Huge success of the annual 7 with a high proportion of independents.
%
8
.9
%
Days for Fitness campaign (see HCM Oct In Italy, leading players account for less 7.
2
7.
08 p12), with 70,000 trial memberships than 2 per cent of total market share.
%
1 6.
%
7%
5
downloaded from the website this year

Netherlands: A growing focus on
.7
5
.7 5
% %
.4 5.
– signifi cant considering Austria had only specialised programming has seen a rise
% 0
%
412,000 health club members in 2007. in the provision of youth fi tness and the

Belgium: The number of commercial creation of the Wellness Club network.
1.
0
%
clubs decreased from 842 to 817, but Formed in 2007 by 14 operators, this
membership grew from 500,000 to allows members to search online for
S
600,000 members. This has attracted clubs offering wellness services.
p
S N UK F I I D S Gr B Po Fr A Ru
ai
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Ne
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inl
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e
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e
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n
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international players such as HealthCity,

Norway: Market dominated by a
e
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a
us
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r
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which acquired and re-branded Belgian small number of chains, with the leading
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ds
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clubs including Sportopolis. players accounting for almost 27.8 per
)

Denmark: A solid growth in the number cent of market value – the highest
of clubs is expected to lead to downward among all analysed European countries. All data is based on: Austria, Belgium, Bulgaria,
pressure on pricing. Some chains are now

Portugal: Women-only circuit training Czech Republic, Denmark, Estonia, Finland, France,
targeting consumers over 30 years of age clubs – VivaFit, Curves, Womanfi t and Germany, Greece, Hungary, Ireland, Italy, Latvia,
due to this group’s spending power. Go Fit – dominate the market. Lithuania, Netherlands, Norway, Poland, Portugal,

France: Franchising is the preferred

Switzerland: Health insurance Romania, Russia (13 largest cities), Slovakia,
method of expansion, with Curves companies subsidise up to 90 per cent of Slovenia, Spain, Sweden, Switzerland, Turkey (12
and Groupe HEBE the leading players, memberships, contributing an estimated largest cities), UK. Plus economic, but no fi tness,
although Club Med recently secured 20 per cent of club revenues. However, data from Cyprus, Luxembourg and Malta.
funding for its growth plans by selling an budget clubs do not qualify for these
80 per cent stake in the company to a subsidies, making them less popular. kate cracknell
private equity fi rm. Women-only clubs are growing quickly. healthclub@leisuremedia.com
january 2009 © cybertrek 2009 Read Health Club Management online 57
healthclubmanagement.co.uk/digital
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