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T
OPLIS DESIGNS
PICTURE:
Paying attention to the
environmental sustainability
of our operations is vital, even
in an economic downturn
recession, a focus on environmental In addition, the responsibility of what GREEN EMBRACE
issues without a similar focus on social can be perceived as a menial task is In these diffi cult economic times, we
issues and profi tability will simply not taken away from salaried staff, helping should not walk away from sustainability
work. However green we wish to be, ensure that permanent staff feel valued. initiatives. When membership levels are
the maths still has to add up. Andrew Large, chief executive declining, it may be tempting to shelve
When it comes to genuinely of the CSSA, says: “One of the key the green issues – but we ignore them at
sustainable cleaning initiatives that tick issues for any business wishing to our peril. The mood of the consumer is
all three boxes – social, environmental become sustainable is to ensure that changing. We are moving away from a
and fi nancial – one of the most common commitment among senior management selfi sh disregard for the future – people
suggestions is daytime cleaning. Daytime is backed up by the correct incentives now care about the legacy we leave our
cleaning saves energy, and thereby to line managers and staff to deliver children. The leisure industry should
costs, because the lights can be turned sustainable solutions. There is no point highlight this change and demonstrate
off at night. And, as a social advantage, in the CEO speaking about sustainability that it has embraced it.
it enables cleaning staff to work more if the purchasing manager is rewarded Besides, being green can also mean
sociable hours, facilitating a better for cutting costs by 3 per cent each being lean. It can lead to savings in
balance between work and family life. year without also being rewarded for energy costs, for example, so the
However, while immensely popular achieving sustainability. increasingly exposed P&Ls can actually
in Scandinavia, daytime cleaning has “Sustainability also has a marketing be improved. The current economic
failed to capture people’s imagination paradox attached. Sustainability is not crisis may be just the boost that
in other parts of the EU. Do our club marketing, but without marketing there sustainability needs.
members object to seeing cleaners while will be no sustainability. What this
they’re working out or swimming? If so, means is that sustainable management The Cleaning Show takes place at the
perhaps we need to educate them on does not sell itself. It requires skilful Birmingham NEC from Tuesday 10 –
the benefi ts of this very sensible cost-/ marketing, based on real changes in the Thursday 12 March 2009 (10am – 5pm
environment-saving policy. way products and services are delivered, Tues/Wed, 10am – 4pm Thurs)
Outsourcing cleaning is also worth to convince clients that it represents a www.cleaningshow.co.uk
consideration as a way of further better approach. It’s vital to be proud of
controlling budgets, as contractors’ being green, and this message should be martin scott
prices tend to be fi xed well in advance. included in promotional material.” healthclub@leisuremedia.com
january 2009 © cybertrek 2009 Read Health Club Management online 73
healthclubmanagement.co.uk/digital
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