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rebranded Nuffi eld Health Fitness and club. We want to take that, in a step-by- Senior wellbeing advisers conduct the
Wellbeing – to offer a wellness concept step process, to the Cannons estate. Vi1 Health Assessment, which provides
there. Wellness will also be brought up “But we would have confused our the basis on which to set goals
the agenda in the Courtneys business – 175,000 members if we’d introduced
Cannons’ local authority sites. all that on day one. So, on 1 December, or reach your goals, returning in nine or
“Nuffi eld Health is a charity, and we simply introduced some of the core 10 months to be assessed again. If you’ve
engaging with our local authority services our surveys said we needed improved, we believe you won’t leave.”
partners to drive the healthcare agenda to provide – extra cleaning, towels for “It’s an outcome-based approach that
through leisure centres is one we’re everyone – and invested in our people changes the whole emphasis,” adds
going to be taking very seriously,” says to make sure the front desk services Mobbs. “We want people to understand
Doyle. “PCTs should have funding to put were a bit more polished. the contribution that fi tness makes
towards directed wellness programmes, “The new healthcare services were the to their health outcome, rather than
and we’ll be able to prove very quickly other fundamental aspect of the launch. looking at fi tness per se.”
the outcomes – and ROI – of any Across all of our clubs, we’ve introduced Doyle continues: “We have, at the
additions we make to the sites. a new senior wellbeing adviser role – moment, 65 senior wellbeing advisers –
“But the Cannons business is the one someone who has core competencies all brand new headcount – and around
that really has to change,” he continues, in physiology. They deliver what we 150 wellbeing advisers. All are qualifi ed
referencing Proactive’s site at law fi rm call a Vi1 Health Assessment, which is to offer advice on the gym fl oor
Allen & Overy (see HCM Jan 08, p36) included in all membership packages, regarding daily lifestyle, nutrition, sleep
as a template for the sort of integrated and act as mentors both to clients and and so on, as well as exercise.
centre Nuffi eld Health now aims to offer to staff on the gym fl oor. “We think this career pathway – from
in the consumer arena. “Allen & Overy “The Vi1 is a 45- to 60-minute fi tness adviser to wellbeing adviser, and
offers physiotherapy, dentistry, health assessment that takes a snapshot of your ultimately senior wellbeing adviser, via
assessments, fi tness, private GP and health at a certain point in time. You internal training and experience – is
relaxation services, all joined up in one leave with various initiatives to maintain unprecedented in the health club
january 2009 © cybertrek 2009 Read Health Club Management online 35
healthclubmanagement.co.uk/digital
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