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market
research
workforce dynamics
Liz Smith of SkillsActive outlines the key
of remaining in the industry (86 per cent
of those expecting to stay up to one
fi ndings of the 2008 Working in Fitness Survey year; 73 per cent of those expecting to
stay up to three years). Those who had
eople who work in fi tness These stable prospects may be a not received a pay raise in the last year
P
plan for a long-term future refl ection of the positive image fi tness were also less likely to recommend their
in the industry, feel valued workers have about the organisations employer (24 per cent).
by their employers and they work for, particularly in the Dissatisfaction with remuneration
believe training levels are public sector where 82 per cent of centres around the lower-salaried
high. These are some of the positive respondents were willing to recommend Level 2 and Level 3 occupations. While
results that came out of the fi fth annual their employer. Chains of private fi tness management salaries are upwards of
Working in Fitness Survey, developed clubs were less likely to receive a £26,500, Level 2 advanced instructors and
by SkillsActive and REPs. The survey recommendation, with only 63 per cent group exercise and aqua instructors earn
was conducted in the summer of 2008, of workers willing to recommend them. less than £13,000 a year. Level 3 roles
before the economic downturn. By examining these two areas of earn an average basic salary that ranges
This article highlights the positive recommendation and future prospects, from £13,700 for advanced instructors to
fi ndings, but also identifi es potential it is possible to identify potential areas £16,900 for personal trainers.
problem areas and focuses on where for improvement. Across all occupations working in
improvements can still be made to The fi rst two areas are remuneration permanent or self-employment, the
enhance staff satisfaction. and career development, which have average basic salary is £17,200. Permanent
the two lowest satisfaction scores (see full-time staff earn an average of £20,200
staff recommendations Figure 1). Both are notably lower among a year, the self-employed and freelancers
In fi ve years’ time, we should still see respondents who would not recommend average of £15,500, and permanent part-
many of the same faces working in the their employer. Low pay was also cited time staff average £12,400.
fi tness industry. Four in fi ve of the fi tness as the key factor that would persuade However, although receiving a low
workforce expect to be in the industry people to leave the industry (57 per satisfaction score from both genders,
past 2013, and the more established cent of respondents), followed by better remuneration is less of an issue for
general managers are particularly career prospects elsewhere (41 per females than males. This is also refl ected
positive about their long-term future – cent). Low pay was quoted particularly in factors that would make them leave the
nine in 10 expect to remain. by those with the shortest expectations fi tness industry: both sexes note the same
FIG 1. LEVEL OF SATISFACTION AND
WHETHER AN EMPLOYER WOULD
BE RECOMMENDED
yes, I would recommend my employer
no, I would not recommend my employer
Satisfaction... with your degree of
responsibility
... with your current employer
... with the standard, quality and
relevance of training
... with your hours of work
OCK.COM ... that your job description
.IST matches your working week
... with the standard of induction

WWW for your job
... with your job security
... with your prospects for
ALL PICTURES: promotion/career development
... with your renumeration package
Positive fi ndings: Most people
who work in fi tness feel
1.0 2.0 3.0 4.0 5.0
very dissatisfi ed very satisfi sed
valued by their employer
64 Read Health Club Management online january 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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