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update supplier news
new life fi tness gym concept balancemaster
Life Fitness has introduced a new
gets ifi level 2
concept for presenting fi tness that taps The BalanceMaster mark II lower limb
into exercisers’ psychology. exerciser has been awarded level two
Known as Life Fitness Journey, the accreditation by the Inclusive Fitness
concept uses non-traditional equipment Initiative (IFI) following upgrades to the
layouts and stimulating visuals. It aims user control console, which included
to create an environment that enables embossed control buttons to assist
exercise variety, promotes progression partially-sighted users, plus additions
and encourages social interaction. such as high visibility step markers.
More than 20 exercise areas, known The accreditation is part of the IFI’s
as Journey Spaces, combine layout Creating stimulating environments Equipment Research and Development
confi gurations and equipment to meet Programme. The scheme aims to ensure
the varying needs of exercisers. The concept for presenting fi tness taps into that disabled customers’ needs are fully
Circuit Space, for example, targets that motivation and provides a variety met by the equipment in question.
people who are new or returning to of self-guided exercise options, keeping “IFI-accredited equipment is designed
exercise. The Running Space, meanwhile, members engaged in their workouts.” for all users and does not specifi cally
positions treadmills in a half- or full- The concept also aims to help target disabled people. This ethos fi ts
circle to encourage social interaction. personal trainers with a new platform perfectly with the BalanceMaster machine,
“We’ve seen that there are common for developing programmes. Life Fitness which has always been suitable for a wide
motivational drivers among members is currently introducing the concept range of users, from athletes to clients
around the world,” says John Stransky, throughout Europe, providing design and with disabilities,” says BalanceMaster’s
president of Life Fitness. “This new layout advice and in-facility support. marketing director Peter Hope.
fi tness fi rst launches new home exercise equipment range through tesco
Fitness First has launched a range of The products are sourced by Tesco,
equipment for people who prefer to with the Fitness First name being used
exercise at home. under licence.
Equipment includes large David Langridge, Fitness First’s UK
cardiovascular pieces such as cross marketing manager, says: “Each product
trainers, exercise bikes and rowing comes with a free guest pass to
machines, as well as product sets for encourage consumers of the products
activities such as pilates, running, yoga to take the next step and visit a Fitness
and strength training. First gym. We’ll then aim to convert
The products will be sold exclusively them to full membership. This is an
through Tesco stores and Tesco Direct effective method to reach more people Fitness First is broadening its reach
and prices range from £12.99 to £300. and raise our brand profi le.” by licensing its name to Tesco
new range of children’s equipment from on site
On Site Fitness has launched a new range keeping the muscles and joints fl exible. helping them to develop an interest that
of strength equipment for children. Each machine is designed to be easy to continues into adulthood.
GymBoy is a specially designed version use and needs no adjustments, allowing “As an industry, we have to share
for young people of the company’s for a safe, fast and effective workout. the responsibility for helping to engage
Switching system of strength equipment. The company says the equipment children. It’s not about fi nger-wagging.
Comprising 10 machines, the GymBoy provides fast, visible results, helping to It’s about developing fun, entertaining
range provides a full body workout motivate children to train regularly. Each ways to exercise. We need to let
with each exercise performed in the machine can be used individually, or they children experience and understand
standing position, enabling a more can be combined as a circuit. the benefi ts that exercise can bring and
natural position and movement. This, Managing director of On Site Fitness, show them the difference it can make.
it is claimed, helps to strengthen the Graham Taylor, says: “Clubs can benefi t “We don’t want our children to be
stabilising core muscles – particularly from GymBoy by being able to attract body-obsessed and deprived of things
important for young people to help the whole family – parents and children that they enjoy, such as computer
ensure a correct posture. can train in the same gym. This early games, but neither do we want them
The system aims to improve muscle introduction to exercise engages to suffer the diseases that are linked to
strength and cardiovascular capacity, children with the benefi ts it can bring, being overweight.”
12 Read Health Club Management online january 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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