This page contains a Flash digital edition of a book.
supplier
profi le
Smart thinking Smart Centre is a
gym management software system
that stores a member’s workout
and fi tness data on one card
chris johnson
Kath Hudson talks to the MD of Pulse to fi nd
out how a start-up by two brothers in 1980
has, today, grown to become a total leisure
solution provider operating in 33 countries
When was Pulse equipment innovations to design What are your main
established? and build solutions, swimming pools, projects at the moment?
I originally set up the company in sports halls and soccer centres. We’re currently partnering with Tameside
1980 with my brother Dave. We I’d like to think that we offer the MBC and Tameside Sports Trust in a
are both qualifi ed engineers and, best commercial leisure solution in the £7m refurbishment of three leisure
as regular gym users, felt we could current market. centres in the area. We’re also building
make some improvements to the a new fi tness centre and sports hall
equipment that we were using. What’s your USP? for a school in Bradford and a mixed-
We originally set about designing We offer a total leisure solution use development including a swimming
and engineering equipment just for package. We design it, build it, fund it and, pool at Carshalton College in Sutton.
ourselves, but to our amazement if required, we can operate it or simply We also recently refurbished the Park
somebody bought it and we grew offer sales and marketing support. We Leisure Centre in Barrow, which was a
from there. The fi tness industry went can also provide an equipment solution combined £1.5m refurbishment funded
into overdrive in the mid-1980s and for every end user, from cradle to grave. by the council and Pulse. In addition, we
we were able to capitalise on this have planning permission for a Soccer
incredible boom. Who are your main customers? Centre in Sandwell and discussions are
In equipment terms we actively already in progress on many more.
What’s the company sell to all market sectors. With our
philosophy? total leisure solutions package, we What’s the Soccer
We want to be at the forefront of purposefully target all public sector Centre concept?
the leisure market, delivering across organisations, including council This is about bringing third generation
a full spectrum of services. We can leisure centres, leisure trusts, colleges, fl oodlit all-weather pitches to local
do anything, from delivering the latest schools, universities and hospitals. authorities and schools at no capital
74 Read Health Club Management online january 2009 © cybertrek 2009
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