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fi a update
the big reveal – fi a fl ame conference 2009
As you may have heard, the FIA is to – with speakers from around the world According to Stalker, the industry is
launch a brand new health and fi tness as well as experts from inside and coming of age and needs a conference in
industry conference in Bolton on 10–11 outside the industry. There’ll be a real which delegates have a chance to talk as
June this year. opportunity for delegates to address well as listen: “This event will be much
Adopting the theme of ‘Stepping Up to many of the issues that currently face the more interactive than anything we have
the Mark – the Time is Now!’, the annual industry, in a new interactive format. seen before,” he says.
Industry Summit will be incorporated FIA operations director Dave Stalker “Ten years ago, the health and fi tness
into a much broader event, designed to is leading the charge to make sure the industry was a sponge for new ideas.
combine a vibrant education programme event is a success. The aim is to provide Conference delegates were happy to sit
a platform for debate and discussion that and listen. But the business has matured
will enable operators to participate in and it’s our feeling that, in addition to
shaping the future of the business. hearing from experienced people in
A keynote address followed by targeted their fi eld, operators now want the
seminars addressing management, sales, opportunity to question the experts
marketing, programming, service and and interact with others who face
retention issues will be punctuated similar challenges.
with workshops, round tables, focus “We’re now at a crossroads in the
groups, question and answer sessions evolution of the industry. If we’re to
and discussion groups designed to give take our place in the mainstream of
2008 winners The DC Leisure team, voice to the ideas, views and concerns of health care providers, we need to
winners of FLAME operator of the year attendees from all sectors of the industry. improve our professional standards
industry summit success
Steven Ward, the
FIA’s public affairs
and policy manager,
reports on the
points of note from
the recent FIA Summit
he Industry Summit was a
public demonstration of the

growing infl uence of the FIA
on the policy agenda of UK
Plc. The title, ‘Delivering a OCK.COM
Healthier Britain’, sums up the direction
in which government and FIA are moving.
For delegates attending the summit –
sponsored by Matrix, Lifetime and ZigZag Getting people active The DH gave public support for the Physical Activity Alliance
– the convergence of interest between
our sector and government, as well as First, the Physical Activity Alliance and promote investment in physical
opposition, couldn’t have been clearer. – fi rst detailed in HCM in August – activity. The true signifi cance of this
The FIA is shaping this agenda. received the public support and backing announcement will only be made
from a minister for the fi rst time. Since clear in years to come as the Alliance
new announcements the change in remit of Sport England, takes shape.
Dawn Primarolo, Minister of State for which saw its role constricted to sport, This announcement was of great
Public Health, used the Summit as an the future of funding for physical activity personal satisfaction as the FIA has put
opportunity to make two major policy has been unclear. its full support and backing behind this
announcements that will position the The commitment from Primarolo initiative, with FIA resources invested
FIA at the forefront of the political signals a serious commitment from the in it. To hear it announced at the FIA
agenda around physical activity. Department of Health (DH) to support Summit was just reward.
20 Read Health Club Management online january 2009 © cybertrek 2009
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