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gain
pounds
whilst
they
lose
The new Platinum club is the fi rst in Germany to open as Fitness First
a fi rst for fi tness fi rst in berlin
them
The Concept2 Model E
On 23 October, Fitness First opened its This is the chain’s fi rst Black Label
elevates everything - workouts,
fi rst own-branded club in Germany. offering in Germany, with two more
fitness levels, even where your
Located in an affl uent area of Berlin, sites due to open in Frankfurt and Main.
clients sit. We’ve raised the
the 6,000sq m facility is a Platinum club It is also the fi rst German club to open
bar, added a sturdier frame
with an opt-in Black Label area – the as Fitness First. To date, all clubs in the
and a nickel plated chain for
chain’s premium offering. Membership country have operated under the Fitness
even lower maintenance.
costs €69/month for Platinum and €109/ Company brand – a chain in which
And when it comes to tracking
month for Black Label. Fitness First acquired a stake in 2001.
progress, the new PM4
Facilities include a 4,000sq m gym – Fitness First is now being launched to the
monitor is bursting with
equipped by Life Fitness, Technogym and market, and all Fitness Company clubs
performance data at the
Power Plate – a separate PT area, a group will be rebranded by next month.
touch of a button. Call us
cycling studio, two group exercise studios, Fitness First Europe has also signed a
now to find out how
a swimming pool, a sauna/steam area, deal with EREPs and EHFA to align all its
Concept2 can help pull
outdoor exercise kit and a kids’ play area. staff in Benelux, France, Spain, Italy and
in your profits.
Black Label members also have access Germany with the European Register. All
to their own cardio area, sauna/steam, staff at the new Berlin club – including 21
bringfitness2life.co.uk
changing facilities, lounge and terrace. personal trainers – are already registered.
virgin active’s cape town fl agship 0115 945 5522
On 22 October, the new fl agship Virgin now plans to install them in fl agship clubs
Active Claremont club opened its doors across the country. Piet Oosthuizen,
in Cape Town, South Africa. national fi tness manager for Virgin Active
Facilities at the 4,300sq m club include SA, says: “The eSpinner adds to our
a 25m indoor pool with underwater existing group cycling programme. It
sound system and a spa pool with a view gives experienced Spinners the option
of Table Mountain. The gym is equipped of an interactive workout in their own
by Technogym – including its Kinesis cable time, while non-Spinners can use their
system – and Power Plate, and members experience on the eSpinner as a launch
can track key health measurements such pad to start doing Spinning classes.” A
as blood pressure and body fat percentage second unit is being trialled in the UK.
at the Virgin Life Care HealthZone. Virgin Active SA now has 88 clubs
The club has also been trialling Star including Claremont and Century City,
Trac’s new eSpinner, and Virgin Active which opened at the end of November.
january 2009 © cybertrek 2009
17.9%APR
C2 Health Club ad.indd 1 20/6/08 14:05:10
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