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GYM MILES OVERVIEW
How can clubs encourage their gym members to improve their
For example, every fi fth swim could be
fi tness attendance? We investigate the Gym miles reward scheme
paid for with Gym miles.
You can also spend your Gym miles
on great lifestyle products. Gym miles
he Gym miles loyalty Although the current external offers great savings and special offers on
T
scheme now provides even discounts scheme will remain an integral over 600,000 products, including:
more ways to record and part of the proposal, Gym miles now

fashion, music, home and family
reward activity. Working also offers internal rewards and points-

leisure, mobile phones, days out
in partnership with your based redemption schemes. We also

DIY, motoring & petrol, groceries
MRM provider, Gym miles will integrate offer the facility to spend Gym miles as

eating out, cinema, electrical goods
with your system to reward attendance part payment on selected products.

travel, accommodation, special gifts
and your members will be rewarded

home appliances, insurance, holidays
with points based on their attendance. EARNING POINTS
Other options include rewarding activity Each new member will receive 100 Gym YOU COULD SAVE £100S IF
across the entire range of facilities miles on registration. Points will be NOT £1,000S OVER A YEAR
including swimming classes, pitch and rewarded based on a pre-set criteria – for With Gym miles your members will
court hire, personal training sessions example 10 Gym miles per recorded visit. make savings everyday online, over the
and aerobic/studio classes.
OTHER EXAMPLES:
phone or in-store with exclusive offers,
We are currently working with

50 points for every three months discounted vouchers and gift cards.
equipment suppliers to also reward your continued membership A monthly e-letter brings new and
members based on workouts, calories

100 points per new member referral exclusive savings direct to your desktop
burned, and other measurables, making

100 points per membership renewal as well as great one-off special offers
Gym miles the most advanced retention/ from our Gym miles partners. As a
loyalty scheme in the UK. REDEMPTION member of a Gym miles network venue,
At the moment, there are over 250 In addition to the external discounts and we will give your members 100 FREE
major retailers on the scheme including third party monthly promotions, Gym Gym miles when you register. Your
John Lewis, M&S, Comet, Waitrose and miles can be downloaded in voucher members will receive bonus Gym miles
Next to name but a few. For a full list format and used in part payment for every three months for as long as you
see the website, www.gymmiles.net classes and sessions within the venue. are a member of the Gym miles network.
FANTASTIC ANNUAL SAVINGS FOR ONLY 50P PER MONTH
Category Average Weekly Spend Average Yearly Spend Your Discount Annual Saving
Food & non-alcoholic
£46.90 £2,438.80 Supermarkets 5% £121.94
drinks*
Clothing & footwear* £23.20 £1,206.40 Arcadia 10% £120.64
Recreation & culture* £58.50 £3,042.00 Comet 10% £304.20
Restaurants & hotels* £37.90 £1,970.80 Superbreak 7.5% £147.81
Petrol** £41.73 £2,170.00 Supermarkets 5% £108.50
*From the Offi ce of National Statistics
Gym mile members make savings on a variety of over 600,000 products including fashion, motoring and grocery shopping
16 Read Health Club Management online january 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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