This page contains a Flash digital edition of a book.
nutritional
products
AS
K A
N
EX
PER
PICTURE:
T

WWW
With lifestyle diseases such as obesity
.IST
OCK.COM/WENDELLFRANKS
continuing to occupy the headlines, are
we seeing a change in brief for nutritional
products in health clubs? Mark Edmonds
speaks to our panel of experts
food for thought
demographic. We launched single-serve
kevin milnes
liquid supplements during 2008 in a test
michael clark
UK marketing manager
tube format and, for 2009, we have an
wellness director
PowerBar
energy jelly chew with a liquid centre
ultralife
that tastes like a regular jelly sweet, but
I
n many ways we’re going back to actually has our C2MAX carbohydrate
basics. Gone are the days when blend – a fast-delivering energy source –
people would accept bad-tasting included in its formulation. W
e’re noticing an upturn in
the number of members
considering supplements
sports nutrition, sacrifi cing fl avour in We phased out low carbohydrate as a solution to healthier eating and to
the hope of it doing some good. The protein/recovery products a while back, support their diet, due to improvements
ultimate trend that consumers and as research shows that restricting carbs in education and understanding of
retailers are demanding is great taste, to very low levels doesn’t have a positive how they should be used. Our fl agship
regardless of the product type. effect on recovery. products therefore include the Lifestyle
Our key focus when it comes to R&D In the future, and as we’re already Range, which is aimed at the average
for the fi tness channel is new delivery starting to experience now, health clubs man and woman and which helps
formats. In health clubs nowadays, the are looking for more convenient point members manage their diet.
demand from the consumer is for ready- of sale solutions – whether to help drive Packaging and branding are key, and
to-use products, and we offer a range of sales or to add value for the members. we try to avoid six-packs and bicep-style
drinks and bars in various formulations Consumer education also needs to images on our packaging as this can
and sizes so clubs can tailor their offering improve and is something we drive often be off-putting to members.
to cater for the needs of the local towards when working with health clubs. For 2009, our focus will be on building
up our range. Development will focus on
convenience though a ready-to-eat and
ready-to-drink vended range, and we
will also continue to focus on product
taste. We recently launched our ICE
range, which allows clubs to produce a
selection of our products in a crushed
ice blend, as a take-away option.
In terms of change, I think health
club operators are seeing secondary
spend items as an increasingly important
part of their business. In my time at
PICTURE:
LivingWell, we surrounded our core
products with bolt-on offerings that

WWW would help members achieve their
goals in a quick and easy way, and this is
.IST
happening more and more.
OCK.COM/SHA
Members are also becoming more
discerning and knowledgeable about
structured eating. I believe it will be
WN GERAHAR
those suppliers that are able to adapt
and get their message and product range
Hungry? Vendors are reconsidering how closely matched to member knowledge
best to offer healthy and traditional snacks and demand that will see the most
T
success in the future.
66 Read Health Club Management online january 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84
Produced with Yudu - www.yudu.com