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new
opening
Before and after The apartments
before renovation (right) and
the transformation that includes
Live and Leisure (below)
living in
harmony
Vicky Kiernander talks to Theo Hendriks about Live
and Leisure – a health and fi tness facility developed
to his own very clear, community-focused brief
heo Hendriks doesn’t like hold 150 new apartments and luxury building corporation and be in charge of
T
surprises: “They’re fi ne penthouses. “Our research showed that the entire building process.”
at Christmas, but I don’t residents wanted a modern health and
want them at any other fi tness club with a full range of facilities taking control
time of the year.” This but, more importantly, they wanted a The desire to lead was driven not by some
explains why, despite the headaches, he place to socialise,” explains Hendriks. inner craving for power, but rather by
enjoyed working on his latest project – But who would do it? With a 12- Hendriks’ extensive experience of running
Live and Leisure – so much. “I had full year track record in the Dutch health successful health and fi tness facilities. “I
control from start to fi nish,” he says, and fi tness industry and with 12 clubs know what makes a profi table health club
with obvious satisfaction. operating under two brands (Capital and I also know that if you hand a project
Live and Leisure is a full service health Sports and Family Fitness), the Sports over to a contractor, as most operators
and fi tness club set amid a residential and Leisure Group (SLG), of which do, you lose control and end up with a
scheme in Zwijndrecht, just outside Hendriks is CEO, was an obvious choice. club that doesn’t always work.”
Rotterdam in the Netherlands. Forta, a Hendriks is also involved with Basic Fit, He refers to some of the enormous
local building corporation, approached a brand of budget clubs offering facilities clubs that have sprung up in the
Hendriks back in 2000 for some for 16 a month. With experience Netherlands in the last few years by way
consultancy work. Forta wanted to across all types of facilities – budget, of example. “Very few are successful,” he
know what type of facility would suit the family and large-scale multifunctional says. “It’s a well known fact that a health
70m development, which was set to clubs – Hendriks was more than qualifi ed club should be located within six to
include the refurbishment of 444 existing to take on the project, but he had one eight minutes of your main target group.
fl ats and the building of two towers to condition: “I had to work alongside the The chains were so intent on fi nding
38 Read Health Club Management online january 2009 © cybertrek 2009
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