fi a update
from the board active at school rolls out
The FIA is to roll out its Active at School Andrew Rogers, manager at Southall
programme nationwide this month Sports Centre, which is participating in
following a successful trial. the scheme, says: “The Active at School
An offi cial launch of the programme programme is extremely successful at
was held at Beaconsfi eld Primary our centre and has allowed our local
School in November, where 20 pupils primary school children to access
have been taking part in the trial. The quality facilities and sports coaching on
students showcased the new skills a regular basis.”
they have learned at the event, which Active at School has built on the
was attended by the mayor of Ealing, success of the FIA’s Adopt a School
councillor Ian Green. programme, which launched in 2004 and
Aimed at 10- to 15-year-olds, Active reached some 750 UK schools.
at School links schools with local FIA To take part in Active at School,
member clubs to introduce pupils to please contact Alex Smith at the FIA on
rosi prescott activities they wouldn’t otherwise +44 (0)20 7420 8574 / alex@fi a.org.uk
ceo • central ymca
experience. Beaconsfi eld students took
part in activities including dodgeball,
January is upon us once again, but football, basketball and junior cricket.
instead of the sense of renewed The aim of the programme is to inspire
hope that usually accompanies New young people to enjoy exercise and take
Year, the world looks forward to a responsibility for their fi tness.
continued recession. Andrée Deane, CEO of the FIA, says:
However, the sense of shock “Recent fi gures show that one-third
that is reverberating across the of British children are overweight or
world may mean that the health obese. All the research points to the
and fi tness industry isn’t going to be fact that children are just not doing
picked out as the traditional media enough physical activity to be healthy.
punch bag it has been in past years. As far as our national child obesity
As the old saying goes: issue is concerned, a major cause of the
“Necessity [read economic crisis!] problem is simply the fact that energy
is the mother of invention”. I sense consumed exceeds energy expended.
a dramatic shift in national and “That’s why we decided to harness
global perspectives regarding what our collective resources and try to help
is important in life. Near the top parents, teachers and the government Active at School is designed to
of that list is a growing sense that tackle this profound national problem.” inspire youngsters to enjoy exercise
we all need to fi nd new ways of
enjoying life responsibly.
Perversely, I see this as a
teenage girls are all set to go in warrington
once in a lifetime opportunity
for our industry. I understand The FIA go programme for 15- to to see some go sports instructors
the argument that health club 16-year-old girls has launched at a in action in my constituency, and
membership could be a casualty health club in Warrington. was incredibly impressed by their
when people are juggling limited Forty-four girls from Penketh enthusiasm and commitment. I hope
resources. However, if we play our High School will be taking part in the more girls in my local schools are able
cards right, I believe we will be at programme, which is being held at the to get involved.”
the heart of the renaissance that town’s David Lloyd club. The scheme also offers the girls
will undoubtedly emerge from the go is designed to offer girls the a discounted membership and the
ashes of this disaster. opportunity to participate in non- opportunity to work out with trained
We need to think completely traditional sporting activities and gym staff in and out of school hours.
differently about our offer and develop healthier lifestyles. Zerritha Brown, programmes
see how inventive we can be in Labour MP for Warrington South manager at the FIA, says: “It has
repositioning ourselves as a national Helen Southworth, who helped launch been fantastic working with Penketh
prevention tool against obesity. the initiative, says: “I am pleased to High School and David Lloyd, which
Through imaginative programming be able to support the FIA in its go together have founded a very
we must offer a fun and motivating programme, an example of how an successful programme. Through the
environment for people to get innovative and fun approach to fi tness go programme, the school has seen
together and stay active for the and sports can encourage more young an increase in participation in physical
benefi t of themselves and others. people to get active. I was pleased activity among their year 11 girls.”
18 Read Health Club Management online january 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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