Official Show Daily • Cygnus Graphics Media
GRAPH EXPO • October 4, 2010 ■ 59
Vertis Enhances Printing Abilities with Goss Sunday Press
and interactive V
ertis Communications, a mar- keting communications com- pany that delivers inventive advertising, direct marketing solutions
to promi-
nent brands across North America, is adding a Goss Sunday Press to its already extensive printing abilities. The advanced 7-unit press will be installed at Vertis’ leading direct marketing facil- ity in Chalfont, PA, in late 2010 to drive optimum return on investment for clients through elevated capabilities in customization and tailoring of print communications, and the highest possi-
ble quality in vibrant color replication, finishes and specialty designs. “Our clients are being challenged with more condensed in-home dates and stringent regulatory requirements,” comments Scott Berry, senior VP of sales for Vertis Communications. “Because of the time-sensitive nature of these industry leaders’ programs, we are making this investment to address their needs, especially during peak vol- ume seasons. We will deliver innova- tive formats with fashion colors to help clients stand out from their competition and engage customers.”
PackPrint Pavillion Offers Free Sessions
Build your bridge to future profits with package printing technologies
R
esponding to this fast grow- ing print
industry market,
PackPrint is a dynamic and all-inclusive package print-
ing show that encompasses every seg- ment of package printing and con- verting for veteran package printers— and other print pros seeking to enter
THEATER PRESENTATIONS
MONDAY, OCTOBER 4
10:30 am – 11:00 am • Drop-on-Demand High Performance Inkjet and New Applications John Lapp, Director, Strategic Accounts FUJIFILM Dimatix, Inc.
11:30 am – 12:00 noon • New Inks and Processing Tools for Printed Electronics Production Applications Stan Farnsworth, Vice President of Marketing, NovaCentrix
1:30 pm – 2:00 pm • Automated Quality Vision Inspection for Printed Electronics and RFID Roger B. Mattila, North American Account Manager for Print, ISRA Surface Vision
2:30 pm – 3:00 pm • Roadmap for Organic and Printed Electronics Barbara Fisher, Regional Manager, OE-A North America
TUESDAY, OCTOBER 5
10:30 am – 11:00 am • Color Matched Package Prototypes and Proofs Using Standard Materials Andrew Oransky, Director of Product Management, Roland DGA
11:30 am – 12:00 noon
• Short-Run Digital Color Printing Impact on Print Shops Rich Egert, Strategic Technology Providers, General Manager, OKI Data
1:30 pm – 2:00 pm • New Technology in Press Roller Maintenance: Ink Roller vs. Anilox Roller Chris Nolin, Market Development Manager Flexo Concepts, Inc.
2:30 pm – 3:00 pm • Package Printing Trends: Hybrid and Specialized Presses Andy Fetherman, Division Manager – OnDemand Solutions, Muller Martini
WEDNESDAY, OCTOBER 6
10:30 am – 11:00 am • Short-Run Digital Color Printing Impact on Supply Chain Rich Egert, Strategic Technology Providers, General Manager, OKI Data
11:30 – 12:00 noon
• Printed Electronics–Key Players and Market Segments C. Dale Pritchett, Group Publisher Printed Electronics Now, Rodman Publishing
Doug Mann, Vertis’ senior VP of operations, adds, “We purchased the Goss press to produce special- ized direct mail created with greater efficiencies. The advanced production system will excel at short-run lengths as well as long-run projects, allowing Vertis to better support marketers who require complex communications per- sonalized to the interests of their most critical audiences.”
The Goss Sunday 2000 press includes sophisticated automation fea- tures and boasts printing speeds up to 2,400 feet-per-minute. Goss Automatic
the package printing industry. See it all—the newest technology in presses, converting equipment, substrates, soft- ware, products. The PackPrint/Future Print Theater (Booth #4627) offers GRAPH EXPO attendees free education sessions on Printed Electronics, RFID and the latest package printing technologies, aimed at showing printers how to increase
Transfer technology allows operators to switch black ink units on-the-run for versioning and customization. The closed loop color and visual error detection use high-resolution cameras and powerful software to inspect 100% of the web and compare to a master image for zero defects. “The system for Vertis, with the long
cut-off, rewinder and automation fea- tures, illustrates the versatility of our Sunday press platform and how these presses can be highly flexible to meet any of Vertis’ customer project needs,” says Graham Trevett, Goss International VP for Commercial Web Sales in North America. “The unit’s print quality, oper- ability and low-waste efficiencies were also key factors in the selection of the Sunday 2000, and we look forward to helping Vertis achieve a new level of printing functionality and technology with the installation of the press.”
profits by adopting new technology. Begin building your bridge to future profits by attending these eye-opening sessions that will cover market size and opportunity, applications and market- ing strategies. Presentations by Bobst, Flexo Concepts, Muller Martini and Oki Data Americas supplement those by OE-A member companies, IDTe- chEx and Printed Electronics Now.
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