12 ■ October 4, 2010 • GRAPH EXPO
Official Show Daily • Cygnus Graphics Media
Chicago Agency Improves Its ‘Dialogue’ Between Clients and Partners
The Marketing Store implements Dalim’s proofing system, and sees immediate benefits
A
n agency with 10 global loca- tions and 1,000 employees, The Marketing Store delivers expertise in customer rela- tionship management (CRM), branding, package design, retail promotions, and experiential marketing. “We are a ‘through the line’ agency,”
says Rob Tarpey, studio manager for the company’s Chicago location, “offering above and below the line marketing promotions.” Projects include packag- ing programs, events, premiums—even designing and producing the toys found in kid’s fast food meals. When the firm installed Dalim Soft-
ware’s Dialogue system in 2008, it immediately improved efficiencies. Dia- logue is saving the studio 8-12 hours for color approvals, says Tarpey. “Before, if we didn’t get a file out by noon, we had
to wait till the next day,” he says. “Now, we can instantaneously pull the approv- als. It takes a lot of the pressure off and makes us more agile.”
The Chicago studio, which likes to
keep on top of sophisticated technolo- gies, knew soft proofing was becoming a market force. It wanted to expedite its retouching and approval workflows, especially with the other global offices it works closely with. Finally, at the time of the installation, it didn’t have a hard copy system in house, and was looking to cut down on outsourced proofing costs. Easy integration with Xinet, the back- bone of the agency’s prepress database, made Dialogue immediately attractive. “We had a user base—both internal and external—that was
familiar with
Xinet,” says Tarpey. “With Dialogue, we could easily plug into our Xinet system,
News Print Pavillion Debuts at GRAPH EXPO
Free daily seminars educate newspaper printers and publishers
R
esponding to the call from newspaper production pros from throughout the Ameri- cas, the News Print pavilion
debuting at GRAPH EXPO 2010 pro- vides 8,000 sq. ft. devoted to the needs of newspaper publishers and printers who are seeking ways to cut costs, boost profits—and make informed buying decisions.
The News Print Theater (Booth 1478),
Free Theater Sessions
MONDAY, OCTOBER 4
11:00 – 11:30 am • mPowering Production Personnel with Software and Systems Bill Harley, Miracom Computer Corp.
1:30 – 2:00 pm
• Putting Old News to Bed – UV Drying Myths Explored Speaker: Elinor Midlik, Prime UV
3:00 – 3:30 pm • Transforming “Commercial Products” to Re-shape Newspapers Don Gustafson, Baldwin Technology
part of the News Print Pavillion, is pro- viding free education on a variety of timely topics focused on the newspaper production segment of the industry— plus continuous networking opportuni- ties for attendees and exhibitors.
TUESDAY, OCTOBER 5
11:00 – 11:30 am • The World is Going Green, and So is Your Newspaper Press with UV Juliet Michels, Prime UV
1:30 – 2:00 pm • Automation in Prepress: Using Technology to Lower Cost & Improve Quality
Richard Laframbois, PuzzleFlow Solutions
WEDNESDAY, OCTOBER 6
11:00 – 11:30 am • Revenue Generating Possibilities with On-Press & Post-Press Systems Larry Macko, Print2Finish
Immediate benefits Benefits with Dialogue were imme- diate—it helped to enhance the inter- nal retouching workflow—but it took a large-scale worldwide packaging project for a billion-dollar firm to demonstrate the full extent of what it could accom- plish for the agency.
The project presented the studio with a challenge. Creative work for the project, including all the approvals and reviews, was handled by the agency’s Brand Design Experts in Birmingham, England, while Chicago completed most of the retouching and prepress. Agency account executives had to send files to the client’s local market approvers, locat- ed in locations throughout the world. Dialogue allowed the studio to retouch, monitor color management, and track comments, while creative at Birming- ham viewed the approvals at its site. All the work was marked up in Dialogue. On the client side, accounts were set up for the approvers and only files that they needed to see were uploaded. “Dia- logue let us track all the approvers’ com- ments and see at a glance when the files were looked at it,” says Tarpey. “A con- solidated sheet of all the comments was
owners and their production teams, are holding their meetings on Tuesday. The EFI Connect Advisory Panel will meet from 8:00-10:00 a.m. to plan for the annual EFI Connect Confer- ence, which welcomes leaders from around the globe to attend educational sessions, test-drive the latest EFI prod- ucts, voice their opinions at user group meetings, discuss industry trends, and network with peers.
T “EFI Connect, our annual user group,
draws heavily from our users for input and direction for content and class development needs,” says Dan Crnar- ich, EFI’s director of product market- ing. “We always appreciate the oppor- tunity to meet with them at industry events, and now at this year’s GRAPH EXPO, we can ensure Connect remains as relevant to their business success as is has been for the last 11 years.”
he EFI Connect Advisory Panel and EFI’s Pace Users Group, two user-driven com- munities
of EFI software
and didn’t need another site or another password. We were able to keep the user experience as unaffected as possible; this made it very attractive to us. ”
The Marketing Store implemented Dalim’s Dialogue proofing workflow, streamlining workflow and improving efficiency.
generated automatically by Dialogue and sent to creative for job changes.” The faster approval workflow was part of the package presented to the client. “That was a big factor in the job, and we made sure they were aware we were using the technology to make their proj- ect work more efficiently,” says Tarpey. For the agency’s account people, the on-line collaborative process relieved them of the task of trying to decipher the client’s changes. Their comments, notes Tarpey, could be sent via email, fax— sometimes a paper napkin was used. “It took a lot of time to consolidate all the material for job changes,” he says. “There is no question that Dialogue will continue to be a huge part of our color workflow and content approval process,” says Tarpey.
EFI Member Groups Foster Community
Tuesday’s meeting The EFI Pace Users Group meeting will take place from 11:30 a.m. until 1:30 p.m. Open to all EFI MIS owners and their sales, marketing and produc- tion teams in North America, the pur- pose of the member-run EFI users group is to foster community to better utilize the solution, share ideas, exchange best practices and provide feedback to EFI. “The Pace Users Group is a direct feedback channel to us at EFI Pace,” says Jay Farr, General Manager of EFI Pace for EFI. “We are fully supportive of our user community and I encour- age all of our customers to join this independent group. Having a meeting co-located with GRAPH EXPO is an excellent opportunity to meet face- to-face and maximize the benefit of attending GRAPH EXPO this year.”
EFI Pace User Group Meeting Tuesday, October 5 11:30 am - 1:30 pm Location: Room S106a
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