Official Show Daily • Cygnus Graphics Media
Maximizing Technology Capabilities
Choosing the right system can make all
the difference By Kevin Horey, VP, Production Product Marketing, Xerox Corporation
P
rint providers not only need to maintain but grow volume, uncover new opportunities, and ultimately increase prof-
its with less time, fewer personnel and less margin for error. The most success- ful companies have identified the right technology that best meets their needs. How can you make sense of all the choices to find the most opportunities for your business?
Offset, digital or both? Xerox believes digital printing will become the predominant technology, but there will always be a place for offset. Technological advances have eliminated the concern that digital can’t meet offset quality with high value applications like high end sales collateral and personal- ized direct marketing—which are being printed with digital technology. Long-run print jobs will continue to be produced on offset, but with the increas- ing desire for personalized communica- tion, digital printing becomes the tech- nology of choice. Print providers have the flexibility to choose the print process for each job, whether that be digital or offset or a combination of both.
Applications, technologies? Offset printing has an advantage for applications such as magazines, news- papers, stationery and long-run books. Digital printing offers clear advantages
for just in time production of print jobs such as short-run digital books, transac- tional print jobs with integrated market- ing messages, cross-media direct-mail campaigns, and personalized collateral. As the market demands increase for shorter runs, faster turnarounds, more personalization and less warehousing, digital offers distinct advantages.
Digital & offset can coexist Digital and offset will coexist well into the future, each chosen based on its strength for specific applications. Many applications are best suited for a com- bination of the two—such as a digitally printed, personalized color book cover that is added to an offset printed book.
The inkjet factor
Production inkjet technology will open up opportunities for companies looking to expand capabilities with direct mail and transpromo. Inkjet provides higher speeds and lower running costs. New revenue streams are essential for print providers to sustain and expand their customer base and continue to innovate. There are numerous factors to con- sider when deciding between digital, offset, and inkjet. It’s not all about the hardware. Printer should partner with vendors who offer software to optimize hardware investments, ongoing support and business development services— regardless of the technology employed.
FoldMania Seminar I
nterested in learn- ing new folding tech- niques? FoldMa- nia is
for you! Trish
Witkowski, chief folding fanatic at the on-line fold- ing community foldfactory. com, is holding FoldMa- nia, a two-hour, hands-on workshop for folding and finishing. “We see a growing interest in the inspirational approach to education that Trish is bringing to the industry,” says Janice Reese of Foldfactory. “Designers and printers can learn to speak the same language about folds. Having a proper file for production brings increased col- laboration as well as efficiency to all.” The workshop is highlighting a num- ber of areas including cheap folding tricks and high budget splurges, Fold- speak and folding dos and don’ts, how to use FOLDRite Template Master soft- ware (software provided to all attendees), critical folding tips and creative solutions
Trish Witkowski
for direct mail, proprietary folds—what are they, and how can you use them, what makes a specialty fold, and valuable production tips for folding success. In addition to tips, tricks, resources and great ideas, attendees will receive tools and resources, including one copy of the FoldRite template master
software plug-in for Adobe InDesign CS3/CS4, a poster e2ntitled “Anatomy of a Fold,” and one copy of the new educational publication, The Standard: Scoring & Folding, courtesy of Sappi Fine Paper. Admission is $99. (License key for the software arrives via email. Attendees receive the other materials on the day of the event.)
FOLDMANIA Monday, October 4
3:00 – 5:00 pm Location: Room S505ab
GRAPH EXPO • October 4, 2010 ■ 41
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64