16 ■ October 4, 2010 • GRAPH EXPO
EFI Spotlights Key Vertical Markets
t a Sunday press briefing, EFI highlighted the newest versions of its varied line of products on display at GRAPH EXPO 2010. Included were print management, web-to-print, proof- ing and workflow products, along with the next-generation Fiery digital print server, EFI VUTEk superwide digital inkjet printers, EFI Rastek UV wide- format printers, and EFI Jetrion indus- trial inkjet printing systems.
A According to EFI CEO Guy Gecht, Calling it “The EFI Technology
Effect,” Gecht noted that its diverse product line is being displayed around vertical markets at GRAPH EXPO. Offerings are divided into eight seg- ments: On Demand/Print for Pay, CRD/ Small Commercial, Commercial/Spe- cialty Printers, Large Commercial/Pub- lishing, Packaging and Labels, Digital Sign/Screen, Creative Agencies/Color Professionals
and Office Solutions.
“We’re excited to be here at GRAPH EXPO to demonstrate to customers and prospective customers the strength of our extensive product portfolio.”
Gecht also announced that the theater area of the EFI booth (2000) will be covering topics from across all vertical segments. Fea- ture
presentations from Guy Gecht, Chief Executive Officer, EFI
“EFI is laser-focused on our customers’ success, which for us means delivering the technology innovation that enables them to take advantage of the try’s
EFI experts will be offered throughout the day. Topics include subjects such as “Making Complex Work More Profitable” and “Ink- jet Economics.”
indus-
growth areas. From our Fiery products to our industrial inkjet printers and business automation software, EFI technology is designed to help our cus- tomers capture profits in the on-demand printing, out-of-home advertising, and packaging markets.”
“GRAPH EXPO is a great oppor- tunity for print providers of all sizes and specialties to learn about the lat- est technologies available to help them grow and diversify,” said Gecht. “EFI is focused on the areas of print where the opportunities for profitable growth are real and significant and we are demon- strating first-hand how our innovative, integrated solutions can make custom- ers successful in those growth areas.”
drum. The President of PrinterPres- ence by Firespring began by explain- ing the difference between Facebook and LinkedIn. The former, she said, is a far more social tool. While it has seen much success in B-to-C type markets, it is not the best venue for creating pro- fessional connections. “Keep personal personal and business business,” Starr urged her audience. She asserted that LinkedIn is far more effective for B-to-B communica- tions and connections. As an example, she suggested that if a business col- league asks to connect on your per- sonal Facebook account, you should ignore the request and send them an
Let’s Get Social I
n a standing room only dou- ble room, Tawnya Starr helped GRAPH EXPO attendees make sense of the social media conun-
Andy Paparozzi didn’t candy-coat the economic news. Not Your Average “T
hink of the economy as a person who has been
extremely ill,” NAPL Vice President
and Chief Economist Andrew Papa- rozzi suggested. He continued the analogy by saying that when a person is recovering from illness, there will be days when they feel much better and other days when they may not feel as if they are any better at all. They may even feel as if they are having a relapse, but eventually, their recovery will be complete. Paparozzi told attendees that this is not a double dip recession, but the recovery is no boom, either. The com- mon wisdom is the deeper the reces- sion, the better the recovery. That’s because recession creates a pent-up demand for goods and services. When the economy begins to recover and consumers feel that their jobs are secure, they feel comfortable loosen-
PrinterPresence seminar clears up the mystery
invitation to connect with you on LinkedIn instead.
From there, Starr delved into the
specific workings of the LinkedIn site and how to make the most of it to promote a company. One segment of the seminar focused on “Cool Things You Didn’t Know You Could Do with LinkedIn.” Among the applications she highlighted were exporting your contacts, starting a discussion group, and identifying industries. “If you can identify the industries your customers are in, you can go find more compa- nies in those industries that might be good prospects for your business,” she pointed out.
Her most salient advice: Keep your
profile updated and be sure to create a profile for your company to tie-in with your personal LinkedIn presence.
GRAPH EXPO 2010 offers consultative experts in some 500 vendor booths.
Vendors reveal to show goers the possibilities offered by new technology.
“State of the Industry” Why this recession — and recovery — are different
ing the purse strings and this feeds the economy to allow it to grow even more strongly. What makes this recovery differ-
ent is what Paparozzi terms the debt overhang. Lingering business and con- sumer debt is acting as a dampener to the recovery, meaning it will not be as robust as we have seen after previous recessions. In fact, NAPL expects the printing industry to see “below trend” growth at
commercial print
least through 2011. Total industry sales are
projected to grow from 1-3% next year. The dampened recovery, coupled with changes in technology, is fueling a structural change to the way business is conducted. Paparozzi cautioned, “Structural change can be either an opportunity or a threat—you decide which.” To that end, he devoted the majority of his seminar to outlining actions that can help printers make the most of even a slow recovery.
Official Show Daily • Cygnus Graphics Media
Attendees take full advantage of the op- portunity for hands-on software demos.
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