20 ■ October 4, 2010 • GRAPH EXPO
Official Show Daily • Cygnus Graphics Media
Stephen Johnson Receives NAPL Soderstrom Award
Ten industry leaders also inducted into elite society
strom Society dinner at the Park Hyatt Hotel, Stephen L. Johnson, President, RR Donnelley-State, Columbia, SC, received the 2010 Walter E. Soder- strom Award. During the event, 10 industry leaders were inducted into the Soderstrom Society. “We were very pleased to present
O
this award to someone who has given so much of his time and energy to advancing our industry and the edu- cational aims of NAPL,” said NAPL president and CEO Joseph P. Truncale, in recognizing Johnson, the Associa- tion’s immediate past chairman. “Steve exemplifies the leadership ideals of the Soderstrom Society throughout his career, in his business activities and his passionate dedica- tion to industry education, and is truly deserving of this significant industry- wide honor.” Johnson began his career at RR Don-
nelley & Sons, Mattoon, IL., and went on to serve as Plant Manager at R.L. Bryan Company, Columbia, SC; Vice President of Washburn Graphics, Char-
n Saturday, October 2, during the National Asso- ciation for Printing Lead- ership’s annual Soder-
lotte, NC; General Manager/Specialty Publications at William Byrd Press, Richmond, VA., before becoming State Printing President. He is a Director of the Graphic Arts Show Company and Chairman of the Graphic Arts Education and Research Foundation Board. A graduate of Eastern Illinois University, he holds a Master’s Degree
ognizes the contributions of industry leaders.
in Printing and Industrial Management from Clemson University and serves as Chairman of the Clemson Graphic Communications Program Advisory Board and a member of the Clemson College of Business and Behavioral Science Senior Advisory Board. Named for the late Walter E. Soder- strom, a founder of NAPL, the Society is an honors organization that rec-
This year 10 new members were inducted into the Society: D.J. Burgess, CEO and President, Burgess Industries, Plymouth, MN. Gary Cone, Vice Presi- dent, Litho Craft, Inc., Lynnwood, WA. Kevin Cushing, CEO, AlphaGraphics, Inc., Salt Lake City, UT Gregg Davies, President, Action Printing, Fond du Lac, WI. John Foley, Founder & CEO, InterlinkOne, Inc., Wilmington, MA. Carl Gerhardt, President, Allegra Net- work, LLC, Northville, MIA Dave Leskusky, Group President, Printing Impressions, Philadelphia, Pa. William Oliveri, President, The Flower City Group, Rochester, NY. Martin Rego, President, King Lithographers, Inc., Mount Vernon, NY, and Gina Testa, Vice President, Graphic Communica- tions, Xerox Corporation, Webster, NY.
Schabacker honored NAPL also honored long-time staff member Robin Dow Schabacker, who died July 24 after a year-long battle with lymphoma, inducting her into the Soderstrom Society posthumously during a moving ceremony attended by several members of her family.
Helping Printers Turn on a Dime to Increase Savings
Pitney Bowes offers new technologies for expanding client service
By Patrick Brand, Pitney Bowes Vice President and President, U.S. Mailing
D
uring the past few years, changes in the global econ- omy have caused every printer to reassess its view
of the world, including the products and services it offers, the needs of its customers and the environment in which it competes. As a result, the need to quickly change direction, strategies, and customer offerings to remain ahead of the curve has become critical for many printers in today’s competitive marketplace. One way that printers in the mid- range market segment can help accom- plish these goals is by expanding their client services to include mailing. Today’s mailing solutions are packed with a wide array of capabilities,
including ones that can help save time and costs, while delivering more pow- erful customer communications. For example, Pitney Bowes’s Con- Customer
nect+ Communications
Series is now available and can help printers deliver high-quality printed envelopes to their clients with fast turnaround time. The systems enable printers to create and print return addresses and logos on generic enve- lopes for customers.
Add new revenue The Connect+ Series prints text and graphics on-demand with high-resolu- tion graphics in color or black on the outside of the envelope. By offering this mail service to customers, print- ers can add new opportunities to their revenue streams, and provide a fast alternative to offset and laser printing
equipment. The Connect+ Series can also help save on costs by decreasing printing lead times and improving the efficiency of mailing services. This can also help reduce clients’ bulk envelope inventory. These
systems
go beyond metered mail to encompass permit mail from the
same system,
with the ability to turn generic envelopes into promo- tional messages on-the-fly by print- ing high-resolution graphics and mes- sages in color or black on envelopes. This flexibility applies to all mailing jobs—including transactional mail, promotional and solicitation cam- paigns—because the systems can print messages on the front or back of the envelope. This can help take advantage
system can be easily upgraded. The new technologies and features
available on customer communications systems can help printers increase oper- ational efficiency, save on costs and turn physical communications into a valu- able service for customers on a dime. For more information on the Connect+ Series, visit Pitney Bowes (Booth 3601) at GRAPH EXPO 2010.
Stephen Johnston Schabacker, 49, spent 22 years with
NAPL and oversaw NAPL’s Manage- ment Plus Program and Management Plus Awards. A graduate of Rider College, she held an M.B.A. degree from Montclair University, and was founder and chairperson of NAPL’s Community Relations Commit- tee, organizing various activities on behalf of area charities and helping NAPL earn the highest award from the Bergen County (NJ) Volunteer Center. A volunteer at New Jersey’s Chil- ton Hospital, she was the unanimous first-ever recipient of the Points of Light Award from the NJ Society of Association Executives.
of valuable real estate available on the mail piece to help build and reinforce brands, increase read-rates and drive customer response.
The web-based architecture of the Connect+
Series allows for high-
speed transfer of data and information directly to and from the system. High- resolution color touchscreen displays with intuitive icons and applications make navigating the systems easy and efficient. Features can be customized through software, ensuring that orga- nizations pay for only the features they need. When business needs change, the
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