50 ■ October 4, 2010 • GRAPH EXPO
Print Buyer Boot Camp Marches into GRAPH EXPO
modules, covering every aspect of printing in a way that will help them be smarter consum- ers. The well attended full day event was sponsored by Margie Dana’s Print Buyers International. It featured pre- sentations by Dana, Steve Suffoletto,
T
he Print Buyer Boot Camp offered
print buyers seven
Senior Quality Assurance Engineer of Diamond Packaging, and Frank Roma- no, Professor Emeritus at Rochester Institute of Technology and respected industry consultant. Attendees came away armed with a better understanding of the print pro- cess, paper’s roll in print, the benefits of digital technologies and printing trends.
Official Show Daily • Cygnus Graphics Media
G7 Summit – Insight and Education for Integrating Workfl ows
was “Workflow, from creative concept to the printed product.” Offering edu- cational seminars, learning labs, and an Expert forum, G7 Summit began with a session entitled “Design it Once, Produce it Many.” This was followed by “G7: What it is and What it is Not.” The summit is a conference of IDEAlliance, a non-profit association involved in print media methodologies, specifications and standards. “Specifi- cations and standards are integrated into our workflow and influence how our production gets done on a daily basis,”
T
Steve Suffoletto led three modules during Print Buyer Boot Camp, an all day event on Sunday.
DIGITAL IS HERE TO STAY
A panel of key players discuss the benefits of digital printing, as well as industry needs for future development Sponsored by Package Printing Magazine
With a mix of attendees ranging from students to printers to converters, the event was hosted by Kevin Karstedt of Karstedt Associates Ltd. The panel included four key players in the digital printing industry: Richard E. Bryant, Business Develop- ment Manager, Xerox; Sean Skelly, Director of Marketing & Service, EFI; Kristof Dekeukelaere, Dotrix Sales Manager, Agfa Corporation; and, Raymond W. Dickinson, Industrial Product Segment Manager, Hewlett-Packard Company. The discussion was focused around the growing acceptance of, and demand for digi- tal printing, allowing smaller orders to be delivered faster at a cost effective price point. “We hope to belay the impression that digital printing is only for sampling,” said Karstedt. The main benefit of digital printing is allowing the brand owner to print the quantity of labels they need in a shorter time window. Skelly comments that a big hurdle to overcome is that many “brand owners do not have an infrastructure in place to support short-run product labeling on the supply chain side, even though they want the [digital] technology.” “There are hundreds of mar- keting messages around us every day,” commented Dekeu- kelaere. “So many of the brand and marketing-based decisions by consumers are being made on the store floor. If you can make your product stand out from your competitor with a short-term, eye-catching,
local message
you’ve got the sale.” Seasonal products, such as
(L to R) Sean Skelly, EFI; Richard Bryant, Xerox; Raymond Dickinson, HP; Kristof Dekeukelaere, Agfa Corp.
candy, often base label and package printing on forecasting, also known as guess- ing. If a seasonal candy, such as the current Halloween-focused branding, runs out, oftentime the brand owner does not have time to restock the product; essentially losing out on a sale. On the other side, if a particular candy isn’t a big seller, the brand owner is stuck with inventory to throw away. Digital printing allows for on- demand packaging to be run as needed for more profit and reduced waste.
ENFOCUS PRESS CONFERENCE Enfocus makes PitStop at GRAPH EXPO 2010
E
nfocus rolled out three new North American offerings at GRAPH EXPO 2010, PitStop Server 10, PitStop Pro 10,
and PitStop Workgroup Manager. It also demonstrated PitStop Connect, a desktop tool that contains PDF specifi- cations for preflight. PitStop Server 10 is the
newest version of Enfo- cus’ automated PDF pre- flighting, correction, and certification solution. New automated features include transparency, flattening, new color management capabilities, and PDF opti- mization to reduce file size. “With PitStop Server 10 we are giving our custom- ers the right tools to make them suc- cessful and more productive,” accord- ing to Elli Cloots, Enfocus director of product management. PitStop Pro 10 adds new features such as improved color management and expanded collaborative working tools.
PitStop Workgroup Manager allows dif- ferent team members share Preflight Profiles, Action Lists, and Workspaces. PitStop Connect is a tool that enables printers and publishers to create Con- nectors (small desktop tools to drop a file on) containing PDF specifications
he G7 Summit kicked off Sun- day in booth 4057 for its three- day run at GRAPH EXPO 2010. The focus of the summit
according to the summit organizers. The G7 Summit will continue today with sessions on “Instrument Measure- ment Analysis,” “Lighting for consistent Visual Inspection,” and “Using RGB in your PDF/X Workflow.” Tomorrow it will feature sessions on “Meeting Expectations in the Pressroom,” “Ink Optimization in a G7 World,” and “Pro- cess Control: What, When, Who, Why, Where.” It will wrap up on Wednesday with “Tolerances for the Real World and Putting All the Pieces Together.” According to IDEAlliance VP of
Marketing Steve Bonoff, locating G7 at GRAPH EXPO 2010 was an ideal opportunity “to bring education and exhibitors together.”
for preflight, which can be branded to designer/creative professional custom- ers. The Connector can be distributed as many times as needed and is free for the creative professional, letting creative professionals deliver perfect PDFs to their printer/publisher partners.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64