54 ■ October 4, 2010 • GRAPH EXPO
Official Show Daily • Cygnus Graphics Media
Print Today: The Future of Digital Book Printing
By Chandni Dighe, Worldwide Marketing Manager, Publishing, Digital Printing Solutions, Eastman Kodak Co. B for
ook publishers and manu- facturers have long had to contend with inefficiencies created by the traditional
practice of printing, carrying, and warehousing long runs of books. For example, on average, 40% of printed hardcover and trade paperback books are remaindered or returned unsold to the publisher. Historically, these costs have just been part of the price of doing business.
Digital book printing, which allows shorter print
runs, solves the
problems caused by excess capacity. Standard digital print runs, generally limited to fewer than 500 books, are too short for many kinds of book pub- lishing applications. Publishers and manufacturers have had to choose between repeated short digital print runs or maintaining the significant investments in inventory management dictated by long-run offset printing. The book publishing industry hasn’t had a printing option that offered flexibility, scalability and top-notch quality. Until now.
Transformations Groundbreaking new digital print- ing technology provides the means
GREENspace Theater Puts on a
Show Free seminars offer insight into sustainability
REENspace is a special- ized, multi-faceted show floor section dedicated to educating you about what sustainability is—and what ‘going green’ really means to your industry... your
business...and your customers. Learn something new with free edu- cation in the GREEN Theater (Booth 2641), plus GREENspace offers com- plimentary one-on-one consulting with sustainability experts and, with the free GREENspace Directory, access to all of the products and services you need to ‘go green’ with confidence.
G
for book manufacturers to print books that will meet the quality expecta- tions of book publishers and consum- ers—and transform the traditional inventory model. The introduction of Kodak’s new PROSPER Press plat- form—running live at Kodak Booth 1227—offers a digital printing mod- el that delivers offset class quality and efficient production with supply chain cost savings for run-lengths of up to 7,000 books. The PROSPER Press platform
allows book manufacturers to sub- stantially improve flexibility and pro- ductivity, producing the right quantity of books at the right time. It will sig- nificantly reduce over-printing costs,
MONDAY, OCTOBER 4
11:00 – 11:30 am • Greenpucky! Taking the Bull Out of Environmental Marketing Claims Peter Nowack,
WhatTheyThink.com - Going-Green
2:00 – 2:30 pm
• Shredding/Briquetting for Higher Waste Stream Revenues Mark Kunz, WEIMA America, Inc.
TUESDAY, OCTOBER 5
11:00 – 11:30 am • Sustainable Green Printing Karen Gross, Sustainable Green Printing Partnership (SGP)
2:00 – 2:30 pm • Power of Partnerships Jason Metnick, Sustainable Forestry Initiative (SFI)
WEDNESDAY, OCTOBER 6
11:00 – 11:30 am • Ahead of the Climate Wave: Carbon/ GHG Basics for Printers Todd Frank, Scientific Certification Systems (SCS)
including the cost of warehousing and the other financial burdens created by excess inventory. This new digital printing platform can be used to print books in short runs as needed to meet actual demand, creating supply chain efficiencies that could generate up to $10 billion in savings worldwide.
Keeping books in print Publishers will be able to keep books in print longer and increase the profitability of regularly updated books like textbooks and reference materials. Additionally, the reduction in the overall cost of book production could allow publishers the latitude to offer titles which otherwise might not have been deemed viable. Book manufacturers will use the
PROSPER Press platform to cre- ate a complete end-to-end process that streamlines the production of books allowing for a fast and effi- cient response to orders and reorders. Combined with an in-line finishing unit, the PROSPER Press becomes the anchor of a fully automated pro- duction line—from PDF to finished book in a single operation. Offset Paperback Manufacturers (OPM), a Bertlesmann Company, recently
installed a monochrome
PROSPER 1000 press to maximize productivity and efficiency in book production. One of the largest man- ufacturers
of mass market paper-
backs in the world, OPM’s clients include many of the most recognized brands in publishing, such as Random House, Pearson Education, Penguin, and McGraw-Hill. OPM sees significant opportunities to add value to its customer—and to capture more revenue in the changing book publishing environment—with high speed, short-run production of books using the PROSPER Press. For example, OPM recently produced 1.7 million book pages and 3,850 books in a single day.
Already digital Webcrafters, Inc., a Madison, WI- based book manufacturer whose cli- ents include publishers such as The McGraw-Hill Cos., Pearson plc, and Houghton Mifflin Harcourt, is already using digital printing for very short runs of between one and 300 books. The company will install a Kodak PROSPER Press later this year. Webcrafters
is adding the new
PROSPER Press to its existing line- up of offset and digital printing capa- bility to better manage its low- and mid-quantity book titles. The com- pany expects the PROSPER Press will help it better manage inventory levels of educational titles as updates and new editions are prepared. In addition to allowing book manu-
facturers to take advantage of short run printing and improve inventory management, the PROSPER Press platform opens up a world of new opportunities. The press’ speed, con- sistency, offset class quality and abil- ity to handle variable data will allow manufacturers
to provide new ser-
vices and expand their businesses. Among other kinds of projects, the PROSPER Press platform will
give
book manufacturers the ability to offer high-quality specialty publications. “On demand” and short run publica- tions are a fast growing segment of the book publishing industry. According to bibliographic data collection company Bowker, in 2008, the number of “on demand” and short run titles eclipsed the number of traditional books. With the advent of the strong accep- tance of e-books and other ongoing changes in
the retail marketplace,
the ability to print books as efficient- ly as possible becomes even more important. The PROSPER Press gives book publishers and manufacturers the flexible technology they need to adopt a business model that better fits the industry’s fast-changing business environment.
The introduction of Kodak’s new PROSPER Press platform— running live at Kodak Booth 1227—offers a digital printing model that delivers offset class quality and efficient production.
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