wella professionals promo

Get ready for the heat. Clients are going to be all fi red up to go red this season and Wella Professionals has the perfect products and colour services to help them see red.

elebrities love it, fashion loves it and your clients are all set to love it too – red hair. It’s the colour trend of the season and Wella Professionals has three Shimmering Red looks – achieved using Koleston Perfect and Color Touch – each designed to light your clients’ fi re. These three new red services – Gloss, Vibrancy and Intensity – are easily achieved with Wella Professionals

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THREE FABULOUS RED SERVICES

Fantastic for colour-shy clients, this is essentially a long-lasting shine service, so there’s no full-on commitment to colour maintenance. It’s also perfect for clients who want to explore a new colour direction or colour refresh.

1

CLIENT BENEFITS

• Beautiful hints of subtle red with luminous shine and iridescent, multi-faceted effects

• A play of red light in the hair • Gentle oxidising semi-permanent colour formulation that washes out gradually

• A quick colour service in just fi ve minutes!

• No colour commitment

WHO TO TARGET

• Fear of commitment to one colour and/or the ongoing fi nancial cost

• Those who want a quick colour refresher service between visits

• Those needing extra toning for their highlights

SHIMMERING RED GLOSS – USING COLOR TOUCH

2

SHIMMERING RED VIBRANCY – USING COLOR TOUCH

For clients who already colour their hair but are more adventurous and willing to embrace different colour trends, this oxidising semi- permanent service delivers a colour that gradually washes out over a number of weeks. The technique gives the client a multi-tonal, natural looking, vibrant hair colour. Different shades and tones of

red colour create this shimmering luxurious effect, and the service leaves the client with a dynamic luminescent spectrum of red tones throughout the whole head.

CLIENT BENEFITS

• A red radiant shine result • Beautiful shimmering, multi-tonal red result which allows the client to stay true to herself

• Ammonia-free colour • Healthy-looking hair

CLIENTS TO TARGET

• Clients who already colour their hair and are interested in trying the latest fashion/ colour trends

For more about the Shimmering Reds colour services and System Professional products, please contact your Wella Professionals Account Manager or call 01256 490690

3

SHIMMERING RED INTENSITY – USING

KOLESTON PERFECT

This permanent hair colour service gives intense, long-lasting, vibrant and brilliant reds, with deep saturation for a vivid bright colour and optimum shine. It’s perfect for clients who want long- lasting colour effects and love following the latest colour trends or looks that stand out – especially those who are not afraid of commitment!

CLIENT BENEFITS

• Intense long-lasting vibrant and brilliant reds

• Brand-new colour dimensions

CLIENTS TO TARGET

• Clients who already colour their hair and are interested in trying the latest fashion/colour trends

• Clients who want long-lasting colour results

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superb product technologies, which ensure the colour lasts and remains vibrant for longer. Once you have created that killer red shade, it’s so easy to prolong its brightness with the SP Color Save after-colour treatment, regular SP Alchemy treatments and of course the right SP care products to use at home.