EXPRESS

TIMINGS

Help clients reach their colour destination in record time with Schwarzkopf Professional’s IGORA Xpress – amazingly quick, fast-track salon colour services.

And now you can get onboard with IGORA – Schwarzkopf Professional’s colour of imagination – where fast new colour services deliver a whole raft of advantages for both your clients and your salon business. IGORA Xpress services present a

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variety of ways to look at your clients’ main colour needs: colour refreshment, re-growth, glossing, colour design, highlights and colour neutralising. From a business point of view,

IGORA Xpress colour services will improve client convenience and comfort and also attract a new clientele, thanks to fast, personalised colour services. Once you’ve talked through the idea

with your client, there’s no need for a later-date booking; because it’s so fast, she can be fi tted in immediately, which means much more effi cient and fl exible appointment planning. This in turn increases productivity

and releases time for more consultations, advice and client pampering in general – all of which leads to more business and committed client loyalty. So what shape do these fast colour

services take? Product-wise, you’ll need IGORA Color10, IGORA Color10 Speedlift+ and IGORA Color Gloss in the dispensary. All are perfectly suited (separately or combined) to deliver Xpress services for every client’s colour need. And Xpress service-wise, you’re only limited by your creativity...

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oday’s time-poor client demands services that are faster, better, ready and available in an instant.

THE XPRESS SERVICE PRODUCTS

IGORA Color10

Delivering perfect grey coverage and outstanding care in just 10 minutes, IGORA Color10 contains hair rebuilding amino acids Arginin and Glycin which drive the colour pigments deep into the hair shaft. A super short processing time combines with rebuilding amino acids for a gentler colour service. IGORA Color10 offers stunning benefi ts: • Processing time of only 10 minutes • Perfect grey coverage and beautiful tones • Caring formula, superb shine and condition • Long-lasting colours • A compact 12 shade range including true natural and modern fashion tones

• Intermixable formulas for endless variety

IGORA COLOR10 SPEEDLIFT+

The fi rst high-lift series to deliver up to 4 levels of lift and increased hair protection in just 10 minutes, IGORA Color10 Speedlift+ features the innovative IGORA COLOR10 Amino Acid Carrier (with amino acids Arginin and Glycin) to work as a high-speed booster which accelerates the lifting process. The product benefi ts include: • Processing time complete in only 10 minutes • Up to 4 levels of lift • Increased hair protection by up to 40 percent* • Perfect neutralising properties • A compact six shade range with cool, neutral and warm tone directions

*proved by amino acid analysis vs. conventional high lift shades

IGORA COLOR GLOSS

New IGORA Color Gloss delivers the ultimate in colour and shine. An innovative cream gel product, it enables colour to adhere better to each individual hair strand. Its caring formula seals colour pigments into the hair and creates a smooth light-refl ecting surface and a hyper- shine fi nish. IGORA Color Gloss benefi ts include: • Up to 50 percent more shine* • Smooth cream-gel formula for easy and super-fast application • Innovative chroma colour technology • High performance formula lasts up to 15 washes without colour commitment • Ready to use, ammonia and oxidant-free • Compact range of 19 shades includes four colour worlds: intensive natural tones, brilliant fashion tones, technical expert shades, and creative catwalk • Unlimited shades achievable due to intermix ability of tones

*versus virgin hair