l’oréal professionnel promo

Want to help clients embrace this summer’s ‘just off the beach’ look and boost your colour business? L’Oréal Professionnel’s express highlighting service offers the ultimate in personalisation for natural-looking, sun-kissed hair.

L

’Oréal Professionnel, partner for creativity and innovation, has

developed Riviera Highlights –

so refi ned, this service can be tailored to blondes and brunettes, enabling you to introduce an express freehand highlighting service to non-colour clients. Tailoring the technique with carefully placed slices and personalised toning means clients will be amazed at the outcome, particularly on darker hair. And by offering a bespoke and unique service, you can build client loyalty, then sit back and watch your colour business grow.

WHAT IS IT?

The Riviera Highlight service is designed to create bespoke, freehand highlights which overcome the common concerns of a colour-shy client, whether it’s the appearance of re-growth, the fact that they don’t have the time or that they might be money-conscious.

HOW IT’S DONE

The quick and simple two-stage method is achieved using L’Oréal Professionnel Platinium pre-lightener

and Richesse de Diacolor for toning,

leaving the hair looking shiny and in optimum condition. Toning is key for the overall look, neutralising or enhancing the hair’s undercoat as desired, and with two

new Richesse shades (10,23 Pearly Golden Milkshake and 10,12 Frosty

Pearl Milkshake) you have even more control over the fi nal outcome – which is particularly important for brunettes.

APPLICATION

Applying colour to slices lightly at the root and progressively more heavily on lengths and ends, mimics the effects of the sun.

AFFORDABILITY

The specialists at L’Oréal Professionnel put the money-conscious client at the forefront of their strategies; Riviera Highlights offer an affordable way of looking good without a hefty price tag, sometimes associated with traditional highlights. Lastly, the appearance of re-growth can be dramatically reduced by avoiding the parting area, allowing the colour to grow out gracefully; dramatically enhancing the service you provide and tempting colour-shy clients with the perfect solution.

For more information on Riviera Highlights by L’Oréal Professionnel call 0845 6000122 or visit lorealprofessionnel.co.uk

EXAMPLE: RIVIERA HIGHLIGHTS

PLACEMENT

“RIVIERA HIGHLIGHTS ARE PERFECT FOR MY COLOUR-SHY

CLIENTS WANTING A NATURAL SUN-KISSED LOOK.”

RICHARDWARD, RICHARD WARD HAIR & METROSPA, LONDON.

43