May 2010

features last month, we’ve given you just as much to keep you ahead of the game for May. In the final instalment of our PR

series (pg90), Sharleen Hunter

analyses the marketing schemes of mega brands and says that you should do the same, however large or small your salon is. We also tackle the complicated and confusing subject of the current Eco Revolution (pgs 62-68). Do you know the difference between eco, organic and natural? Find out what’s what and you might just want your salon to join the revolution too; it could be good for business, as well as the planet. Other business-building advice can be found in our social networking report (pgs 106-110). For those of you looking for education info, take a look at our spotlights on Sassoon and

Sebastian Professional – two

brands with very different, but very successful approaches to nurturing talent.

Our à la mode section sees

an in-depth focus on two of our favourite men; our Industry Icon is the inimitable Errol Douglas (pgs 94-99), while back on pgs 72-77 it’s all about the brilliant Desmond Murray. Lots of insights and one

hilarious pic (thanks Errol!).

Needless to say there is loads more in this jam-packed edition, and anyone interested in taking their business to the next level should have the highlighters at the ready.

S

‘Til next time!

CK

ettle down and get

comfortable for an inspiring read. After the hugely positive feedback on the wealth of informative

Editor Charisse Kenion: charisse.kenion@salonbusiness.co.uk twitter.com/radarmagazineuk Online Editor Stephanie Hendries: stephanie.hendries@salonbusiness.co.uk skype: stephsalonbusiness facebook: tiny.cc/salonbusinesswebsite twitter.com/stephhendries Features Writer Kara Dolman: kara.dolman@salonbusiness.co.uk twitter.com/radarmagazineuk Features Writer Jo Charlton: joanne.charlton@salonbusiness.co.uk Art Director Jax Palmer: design@salonbusiness.co.uk Graphic Designer Kate Lee: kate.lee@salonbusiness.co.uk Group Sales Manager Tracy Fox: tracy.fox@salonbusiness.co.uk Financial Controller Nimisha Naik Managing Director Stella Vickers

Salon Gold Publishing CEO Paul Kaye

Digital Assistant Dan Owen Contributor Maria Weijers

Salon Gold Publishing Ltd, 223 Wickham Road, Croydon CR0 8TG, t: 020 3253 0140 e: info@salonbusiness.co.uk online: salonbusiness.co.uk

NOTE: The views expressed in Salon Business do not necessarily represent those of the publisher. Salon Business does not accept responsibility for the loss or damage of material submitted for publication.Reproduction of any material without permission of the publisher is strictly prohibited.

Hair: Nick Irwin, Toby Mellis, Kieron Webb, Carlos Cintron Grooming: Amy Barrington Clothes styling: Jiv D Photography: Ben Cook