P DELUXE URE

THE IN-SALON SP HAIR ALCHEMY TREATMENT FROM WELLA PROFESSIONALS DELIVERS AN ADVANCED LEVEL OF HAIRCARE; IT’S THE SCIENCE OF PERSONALISED CARE.

Your clients know what they want from their hair – but to date, have you really been able to give them just what they want and need as well as a truly noticeable result in look and feel? Well you certainly can now, thanks to an amazing beauty breakthrough: the SP Hair Alchemy Treatment offers the ultimate indulgent care package, delivering two benefits in one luxurious, tailor-made treatment. The secret of its success is down to the exclusive combination of the new SP infusions: five highly concentrated exclusive formulas with the SP

treatment mask. These two products work alongside each other in one unique treatment to give clients’ hair two completely different benefits. The SP Hair Alchemy Treatment (which Wella Professionals recommends pricing at £15.99) begins with a client consultation where you identify the perfect SP infusion – smoothen, hydrate, repair, volumize or color save – to combine with one of eight SP treatment masks to address your client’s particular hair needs. Once you’ve explained to your client the bespoke

treatment you’re going to mix up just for her and the benefits it will give, you apply the treatment at the dressing-out unit, having previously cleansed the hair with the appropriate SP shampoo. With immediate and noticeable results, the whole experience only takes 20 minutes leaving hair fully restored, revitalised and looking radiantly more beautiful. The results you can expect include superior shine fusing with magnificent volume, deep repair coupled with luxurious smoothness and ultimate hydration enhancing hair colour.

But don’t just take our word for it. Turn over to see what some of the UK’s top hairdressers think of the SP Hair Alchemy Treatment and how it’s helped their business.