ON BEHALF OF HOB

REIGNING BRITISH HAIRDRESSER OF THE YEAR, AKIN KONIZI IS THE AWARD-WINNING CREATIVE FORCE BEHIND HOB SALONS, HELPING ESTABLISH THE COMPANY AS ONE OF THE UK’S LEADING HAIRDRESSING GROUPS. WITH A NATURAL GIFT TO MAKE WOMEN FEEL BEAUTIFUL AND A COMMITMENT TO RAISING AND MAINTAINING HAIRDRESSING STANDARDS BY TEACHING AND DEVELOPING THE NEXT GENERATION OF STARS, AKIN EXPLAINS WHY HE IS TOTALLY BEHIND ALCHEMY.

“Since launching the SP Alchemy Treatments, we’ve noticed a considerable increase in the number of treatments we are doing; each salon is averaging about 20 treatments per week. “Our salon teams are very excited about both the new SP range and the Alchemy Treatments. The feedback we’re getting from the salon fl oor is amazing, mostly because of the brilliant results our stylists and clients can see immediately. “For example, clients are amazed at taking damaged, frizzy hair through to silky and smooth

really helps clients maintain their hair condition at home. Retail is a fantastic business building opportunity, driving retail sales and boosting profi ts at a challenging time in the market. “New SP is retailing very well as it’s fresh and new

and a more condensed, targeted, bespoke range. Everyone at HOB Salons really likes the new SP packaging and how simple the range now appears. “All of the products perform well and everyone loves the range, which helps recommendation and purchases of take home products alike. The new

“The launch of the SP Alchemy Treatments and new SP products has opened up a whole new spectrum for our business and team members in terms of creativity.” Akin

in just one treatment – it’s fantastic. Plus, being able to address a second hair need, such as colour protection, is a huge step forward for real, customised hair care. “Introducing SP Hair Alchemy Treatments has also driven our retail sales as it takes the personalisation of hair care to a new level. Our clients love the way their stylist works with them in the salon to come up with the best combination for their hair, offering two benefi ts in one treatment to target specifi c hair needs. “The new SP range with its fantastic range of shampoos, conditioners, and intensive treatments

Color Save range is a particular favourite, as are the new Volumize Weightless Finish and Hydrate Hydro Finish sprays.

“The launch of the SP Alchemy Treatments and new SP products has opened up a whole new spectrum for our business and team members in terms of creativity, the services we offer our clients in-salon and business building retail opportunities. “We’re very excited about this fantastic new

innovation and look forward to future SP range and treatment development. It gives us the tools to create great hair as well as develop the business and profi t via new client services and retail sales.”

“The Infusion treatments are so exciting because for the fi rst time ever, I’m able to treat two hair complaints at the same time. For clients, this means they receive treatments specifi c to their hair type, bringing them closer to hair perfection!”

Akin Konizi, SP Alchemy Club Member, HOB Salons