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ROBBIE’S EXPERT ADVICE

TECHNICAL DIRECTOR OF THE THAMES VALLEY SALON GROUP, FORRESTERS,ROBBIE ROBERTSON LISTS HISTOP TIPS FOR CREATINGTHE PERFECT BLONDE.

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product. If using bleach, check its development often so you can take it off as soon as you get to your desired level/undertone.

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Keune has launched four special blonde tints to add the tones of summer sunlight to your blonde clientele

so no wonder it’s one of the most popular colour lines used by hairdressers all over the world. A colourist’s dream, TINTA COLOR

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offers superb colour choice, accurate, long-lasting results and amazing hair condition, ensuring clients come back for more. There’s a shade for everyone; from

velvety chocolates, to rich, long-lasting reds and super light and delicately toned blondes. And just in time to reflect summer sunlight, Keune’s launched four amazing new Light Breeze blonde shades. All set to brighten up your clients’ hair

this summer, the Light Breeze shades are designed to beautifully create cool to soft beige tones through the hair: 10.31 – Lightest Golden Ash Blonde 10.25 – Lightest Pearl Mahogany Blonde 9.7 – Very Light Violet Blonde 8.17 – Light Ash Violet Blonde So versatile, these new shades will

inspire your creativity. For example, with their cool ash tones to neutralise any

eune’s TINTA COLOR permanent hair colour range offers the hair colourist an infinite colour palette –

unwanted warmth, be bold by using 10.25 and 9.7 to create that super cool ‘clean blonde’ look. Or for a softer skin-flattering tone, try

10.31 and 8.17; these shades soften any underlying warmth, to create subtle beige neutral tones. Whether they are used for a full head

application, for highlighting or as a toner after a full head bleach, these shades will create the perfect blondes to suit your client. And to help fulfil you and your clients’

blonde ambitions, Keune has produced a Light Breeze look book and colour swatch cards, so you can prescribe and describe exactly the right blonde shade and right technique for flawless results. From full head applications to accents,

low-lighting and highlighting, TINTA COLOR – which gives 100 percent grey coverage – provides unlimited options for creative minds in all colour work. Now boasting a new Triple Colour

Protection Technology formula, an upgraded fragrance with floral and woody nuances and new look packaging – what are you waiting for?

Info: Call 0333 1234411 info@keunelaunch.co.uk or visit keune.com

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Tone it! It isn’t the lightener that gives the colour – it’s the tone in the product or

a separate toner that gives you the colour. Remember that lightening kicks up warmth, so don’t be afraid of ash or matt-toned blondes – they work brilliantly.

Be visual when it comes to consultation. Sometimes you can get a lighter blonde

feel with a small amount of colour, sometimes you need to go for a full head.Use swatch cards and look books to work out what best suits the client’s need.

Check clients’ colour commitment. For example, if they’re not prepared to get

their roots done regularly, you certainly don’t want to give them a full head colour!

To keep the colour truer and make the next application much easier,

recommend clients to use the correct aftercare products – either care products to protect hair condition or products with brighteners to enhance the blonde.

Know your start point! Check out your client’s natural hair colour before you

begin. This will help you decide what product to choose to get the lift you need.

Healthy hair gives better colour results; the better the condition the better the

colour retention.Check hair condition before you begin and never lighten it if you’re not confident hair will stay in good condition.

Accurate application is key. Don’t overlap colour and beware of creating colour

bands when lightening. Take your time and be accurate; it makes future applications much easier.

Follow the instructions and check the development times of your chosen