COLLETT CONTROVERSIAL
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I’m after a good FT or HFT rifle. I’m not that bad off. I’ve stuck a couple of grand away for a gun, and the same for a scope, the bathroom can wait another two years. Whilst looking on YouTube and Google as you do, I am confronted by men in their fifties trying to be sixteen wearing flat brimmed caps and full brand tracksuits, and being “groovy”. That brand can do one, I don’t want to be associated with someone who resembles Timmy Mallett and will be next on the Operation Yew Tree lookout. Next!
Operation Yew Tree lookout. Next! Then there is the marketing blurb. I do have a modicum of intelligence as do most men my age, so we can dispose of “space age materials” and “redeveloped laminates” “match grade” and “avant gard” - just cut to the chase. That brand can do one too, next! I gave up in the end, no one really marketed towards me. So I ended up on a forum and purchased a secondhand Steyr target rifle and scope for just over two grand. That’s a sale gone. A week or so later, I’m shopping again, like a wench with handbags. I need a feeder rod, something to chuck a fair way on a local water, and be reliable, and stout. Bang, I am being force fed some spotty twat who hasn’t got a clue about life pretending to be
www.tandgmagazine.com
trendy on YouTube and showing how he can cast three and a half million miles at Barston Lakes. MATE MATE MATE, I want a feeder
rod! I know I’m not going to pull girls and influence other men, I just want to know how well it’s made, where it’s from, and when can I get it. I just want to know how long it will be before I get my replacement tip after I smash it and pretend a fish did it. I don’t want to listen to Ibiza 99 as a constant banging soundtrack whilst you show me how good you are. That brand’s a goner. Next! You see what I’m getting
at here? We are marketing to a youth that isn’t there.
I accept that the lads that smoke jazz cabbage in tents are a younger age, and to an extent targeted and marketed to as they spend money,
only what’s left after they’ve spent what they need on drugs, mind. But what about me? The bloke that spends thousands on shit only for it to end up in the garage never being used, what’s being sold to me? I’ll find myself edging towards that dark corner of the web, the forums, led by other men who have done with YouTube and Facebook, the forgotten spenders.
What do you think? Are we barking up the wrong tree trying to attract the yoof? And are companies marketing to the wrong demographic? Drop us a line at:
nick@tandgmagazine.com
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The people in this picture are who marketers should be targeting - note the complete lack of ‘yoof’.
June 2019 | Tackle & Guns | 81
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