NEWS


In recent years we have seen a rapid growth in lure fi shing with the fashionable Japanese bass lures like Tackle House and now Yo Zuri taking a signifi cant share of the saltwater lure market. The growth in the pike lure market has been phenomenal in recent years with companies like Strike Pro developing new exciting and highly effective lures constantly and to great aplomb. “For 2019 we are also delighted to be distributing leading continental sea fi shing brand Kali Kunnan,” adds Aaron, “who offer an extensive range of saltwater shore and boat fi shing rods reels and accessories. The Kali Kunnan brand is well known amongst the international and serious shore match anglers and has a reputation for innovation and leading the way in beach rod design and technology.” Last year Dennett Outdoor developed a B2B business portal and this has proven to be an essential component in growing sales for the company in today’s market place, with many of its customers being able to check stock, place orders and pay online at any time of day or night. The portal also benefi ts customers with an online presence as they can easily acquire product images and data to help them populate their websites with our products as well as providing them with a live stock feed. “This year is shaping up to be a very good year with sales up signifi cantly on the same period last year,” says Aaron. “And we hope to have some further new brand announcements during the next few months – watch this space!”


DENNETT OUTDOOR T 02871 383033 E info@dennettoutdoor.com W www.dennettoutdoor.com


60 | Tackle & Guns | June 2019 www.tandgmagazine.com


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