NEWS
Lowrance gets beginners Hook2ed!
Sales of fi shfi nders on the increase as fi shing tackle retailers start grasping the benefi ts of electronics that literally sell themselves…
S
pecialist sonar brand, Lowrance, is pushing its range of Hook2
fi shfi nders this summer through an initiative that promotes angling to beginners.
Entitled ‘Couch-to-catch’, the company has launched a new web page that details how Lowrance fi sh fi nders can help anglers of any ability to enjoy their fi shing. There are accompanying videos that see an angling novice head out on the water with a Lowrance brand ambassador to experience fi shing from the very start to document how simple and fun angling can be with the right gear, information and a positive attitude. Plus, subscribers to the brand’s Facebook page can win a Lowrance fi sh fi nder by sharing their stories, and there’s even the chance to win a day on the water with a top angler! Pat MacInnes. Marketing manager
from Lowrance distributor, Leeda, told T&G: “With summer here, it’s the perfect time for anglers to take non-angling friends and family to experience the sport we love and share their stories. Through the
40 | Tackle & Guns | June 2019
#couchtocatch scheme, Lowrance is aiming to create an entry point via its sonar technology for people who’ve never tried the sport and this is one way the brand is aiming securing new end users. The brand has a huge worldwide following and through products like the Hook2 sonar units, it’s easy to see why retailers have ultimate trust in the brand.” Lowrance’s Hook2 range is one of the most comprehensive in angling tech, offering units for all budgets and requirements and ultimately, bringing reliable sonar technology to anglers who want to catch more fi sh. The brand has recently teamed up with Leeda, one of the UK’s best- known angling distributors, who are ranging a selection of the Hook2 units, which start as low as £289. For more information on Lowrance units and how to stock them, contact Leeda directly, or through your rep.
LEEDA T 01908 442950 W
www.leedab2b.co.uk
Entitled ‘Couch- to-catch’, the
company has launched a new web page that details how Lowrance fi sh fi nders can help anglers of any ability to enjoy their fi shing.
www.tandgmagazine.com
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